Direct Marketing Manager

Aquent is partnering with a leading organization dedicated to enhancing the well-being of individuals through innovative services and solutions. This company is at the forefront of its industry, leveraging cutting-edge strategies to connect with customers and drive meaningful engagement. Join a high-priority Center of Excellence within their marketing organization, where your expertise will directly influence how they communicate with millions of customers, shaping their experience and contributing to the overall success of their mission. This is a dynamic opportunity to be at the heart of strategic marketing, where your insights and creativity will drive impactful campaigns from conception to launch.

About the Role:

As a pivotal member of our client's marketing team, you will be empowered to own more than just campaign delivery, actively shaping strategy, lifecycle marketing, and brand discussions. This role is for a proactive and critical thinker who thrives in a fast-paced, collaborative environment, eager to expand their skillset and make a tangible difference. You will utilize your marketing acumen, customer data insights, and campaign management expertise to strategize, create, target, and launch communications that resonate deeply with customers. Your ability to think critically and challenge the status quo - always asking "is this the best way to do this?" and "how can we make this campaign better?" - will be crucial in driving continuous improvement and ensuring marketing and insight are the backbone of all campaign decisions.

What You'll Do:

* Lead the strategy, creation, targeting, and launch of customer communications, leveraging marketing knowledge, customer data, and campaign management systems.

* Execute campaigns flawlessly using multiple tools, while also contributing to broader strategic discussions around lifecycle marketing and brand initiatives.

* Communicate effectively and think critically to optimize campaign performance, ensuring communications are targeted to the right customers and continuously improved.

* Collaborate with diverse teams and individuals, acting as a liaison and expert relationship manager between different project stakeholders.

* Apply best practices and learnings from past campaigns, influencing strategy and offering creative solutions to achieve business objectives.

* Communicate technical requirements to IT in clear, understandable terms, while managing expectations, timelines, and risks with business partners.

* Proactively initiate tasks and manage your work with minimal guidance in a dynamic environment with shifting priorities.

What You'll Bring:

* Bachelor's Degree required, with a preferred focus in Marketing, Business, or Computer Science.

* Minimum 5-7+ years of direct marketing experience, with a strong emphasis on campaign development and management.

* Fundamental understanding of HTML, including working with various email send providers (ESPs) and familiarity with HTML best practices for optimal delivery and customer interaction.

* Experience developing campaigns with dynamic content tailored to specific customer segments.

* Demonstrated love for accuracy and meticulous attention to detail, especially concerning customer preferences and privacy.

* Exceptional communication skills, with a strong focus on internal customer service and building effective stakeholder relationships.

* Strong project management skills, including experience with project management tools, to guide campaign implementation and share best practices.

* A collaborative spirit, eager to brainstorm creatively with teammates and business partners to develop effective solutions.

* A proactive approach, capable of initiating tasks independently and managing work in a fast-paced, changeable environment.

Nice-to-Have Qualifications:

* Experience in the healthcare industry.

* Some SQL experience and familiarity with different data platforms and data structures, enabling the use of customer data platforms for campaign design.

* Experience with an assortment of direct marketing platforms.

* Ability to leverage past marketing experience to inform effective campaign measurement strategies, aiming to reduce costs, increase revenue, and drive desired customer actions.

The target hiring compensation range for this role is $55 to $60 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.