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Asst. Manager, Licensed Products (NBA, WNBA, and Entertainment)

New Era Cap, LLC
60000.00 To 70000.00 (USD) Annually
United States, New York, Buffalo
160 Delaware Avenue (Show on map)
Nov 07, 2025
New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The Assistant Manager of Licensed Products is responsible for assisting in the execution of business objectives in alignment with the strategic plan for the purpose of driving short- and long-term top and bottom line growth for the Business Unit. This position champions the New Era brand and is accountable for driving business by assisting in the implementation of plans aligned with Business Unit and overall company financial targets.

Responsibilities

  • Manage the NBA, WNBA, and Entertainment external relationships by acting as a key point of contact in executing day-to-day business needs including but not limited to QC approvals, business analysis, key account projections, inventory levels, chase buy recommendations
  • Partner cross functionally in briefing all basketball and entertainment product development needs in conjunction with category revenue and profit plan; revenue analysis, sell-through of previous collection, assessing the needs of sales to coordinate with merchandising team on future collections
  • Analyze sales figures and sales chase history to provide recommendations on future stock and sales projections
  • Analyze and provide sales at-once reports for future collections based on recent sales targets
  • Manage internal and external communication and execution on all NBA/WNBA logo/brand changes
  • Manage NBA & WNBA Hot Market related products and execution in conjunction with the financial plan; working proactively cross-functionally to prepare for key events with sales versus reactionary
  • Manage basketball Stock and Chase related product and execution in conjunction with financial plan
  • Align basketball revenue targets with Seasonal, Injection, Custom and Stock product offerings to ensure minimum guarantees are met
  • Provide raw materials and production forecasts for all NBA and WNBA products
  • Collaborate with marketing on product needs to meet contractual obligations to help grow revenue
  • Develop sales strategy for additional opportunities and drive them through internal departments
  • Provide reports through SAP/BI on a regular basis to aid in product and financial analysis
  • Build and maintain effective relationships with key internal and external stakeholders
  • Manage the partnership and own all product recommendations as New Era continues to gain new licenses; oversee forecasting & development and business proposals for overall direction of the business (to be presented to LMT leadership for final sign off)
  • Keep sensitive information confidential
  • Other duties as assigned

Knowledge, Skills and Abilities

  • Ability to manage multiple projects simultaneously
  • Ability to lead professionally and effectively
  • Apply knowledge and skill in business principles and techniques
  • Leverage financial principles and systems to maximize business results
  • Identify gaps and recommend improvements on current business processes
  • Possess clear and authentic communication style
  • Demonstrated ability to profitably manage and grow a business
  • Positive leader who proactively manages change with urgency and persistence

Education and Experience

  • Bachelor's Degree in Business Administration, Merchandising, or related field preferred; additional experience will be considered in lieu of degree
  • Three (3) to five (5) years of experience within the category and/or product line management or related experience required
  • Knowledge of New Era and the sportswear apparel industry preferred

Travel Requirement

  • The location for this position is 100% on-site in Buffalo, NY
  • 0% to 20%; domestic

Travel Requirement

  • The location for this position is 100% on-site in Buffalo, NY
  • 0% to 20%; domestic

New Era Cap, LLC is an Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $60,000 - $70,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering a comprehensive benefits package designed to promote health, financial stability, and personal growth, along with a generous PTO policy.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

#LI-Onsite #LIOnsite #LI Onsite

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