Global Integrated Campaigns Operations & Reporting Director

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The Director of Global Campaign Operations leads the organization responsible for the systems, processes, planning, and performance insights that enable Global Integrated Campaigns to operate at enterprise scale. This leader owns the Campaign Supply Chain operating model and drives alignment across multiple stakeholders with diverse priorities, ensuring campaigns are planned, built, localized, and activated with speed, consistency, and measurable impact.

Team Leadership & Organizational Design

• Lead and develop a global operations team responsible for workflow design, systems/tooling, campaign planning orchestration, and performance analytics.
• Develop blueprints, mechanisms, performance metrics, and accountability structures that enable consistent execution and continuous improvement.
• Recruit, develop, coach, and retain talent; build a culture grounded in transparency, experimentation, and learning.
  

• Govern the end-to-end Campaign Supply Chain, ensuring high-quality workflows and stakeholder engagement.
• Establish SLAs, governance, and operational interlocks that reduce friction and support global execution.
• Ensure timely handoffs, update tracking interfaces, and reinforce decision-making across Marketing, PMM, Creative, Global Field Marketing and channel partners.
  

• Lead planning rhythms and operational interlocks that align campaigns to enterprise priorities, sequencing, capacity, and market needs.
• Support the organization regarding resource discussions and resource allocation decisions with operational and performance insight.
• Introduce mechanisms for prioritization, escalation, and retrospectives.

• Partner with MarTech, Data, and AI Platform teams to deploy systems and AI-enabled workflows that modernize campaign creation, orchestration, and measurement.
• Ensure interoperability across enterprise systems (CRM, MAP, CMS/DAM, CDP, BI, etc.) to improve accuracy, velocity, and compliance.
• Introduce automation and structured experimentation to reduce manual work and accelerate improvement ("fail fast / learn faster").
  

• Stand up performance dashboards, retrospective loops, and KPIs that quantify operational throughput, time-to-market, asset utilization, and activation performance.
• Translate operational and performance signals into actionable recommendations for marketing leadership.
• Create visibility into where campaigns are performing, where they are blocked, and how the system can improve.
  

• Operate as connective tissue across multiple stakeholders with competing priorities and cadences.
• Drive cross-functional alignment, adoption, and behavior change through structured communication, governance, and influence.
• Balance global consistency with regional and industry-specific flexibility.

• Familiarity with Salesforce ecosystem products (e.g., Salesforce Marketing Cloud, Tableau, Data Cloud) and how they support enterprise campaign orchestration, personalization, and measurement.
• Experience orchestrating creative, content, and AI tools (e.g., Adobe Creative Cloud, Canva, Writer) and their strategic integration into content workflows within the Campaign Supply Chain.
• Strong understanding of how data and workflows connect across channels, platforms, and stakeholders; ability to partner with technical teams to scope integration, automation, and AI use cases.
• Experience in evaluating and deploying tools with an enterprise lens, balancing usability, compliance, and interoperability across Marketing, PMM, Creative, and Field teams.
  

Experience & Competencies

• 8-12+ years in marketing operations, campaign operations, or enterprise-scale operational leadership roles.
• Experience in matrixed, multi-stakeholder environments with complex interdependencies.
• Familiarity with integrated campaign models, content operations, and measurement frameworks.
• Strong understanding of analytical models using data to support narratives and recommendations.
• Demonstrated people leadership experience with ability to build and scale teams.
• Comfortable working through ambiguity and building operating models in evolving environments.
• Experience with creative, content, and AI tools (e.g., Adobe Creative Cloud, Canva, Writer) and understanding of how they integrate into operating workflows.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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