New 
Sr. Communications Mgr, Social Media Strategy.
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 26, 2025 | |
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Overview As a Social Media Strategist on Microsoft's Culture & Influence Communications team, you will be responsible for developing culturally resonant, insight-driven social media strategy as part of integrated communications campaigns that include PR, web, social and physical events. This role combines deep expertise in social media with a holistic understanding of integrated marketing communications, ensuring alignment between business strategy, communications goals, social strategy, creative development, paid amplification, cross-platform storytelling, and analytics. Your work will amplify cutting edge innovation from Microsoft across the leading business products, AI, scientific discovery, and more. In this role, you bring curiosity about people, cultures, and what makes communities thrive. You have a knack for turning insights into action, confidently presenting ideas. You're comfortable navigating ambiguity and approach new challenges with a "let's try it" mindset. Most importantly, you're eager to contribute to a positive team culture, making an impact through collaboration and creativity.
Responsibilities Campaign leadership - Develop end-to-end social strategies including defining objectives, creative concept development, execution, and analytics to contribute to the success of marketing communications campaigns.Integrate social strategy into broader marketing communications campaign plans, effectively leveraging in-feed, community management, collaborations, as well as paid, earned, owned communications channels, to contribute to business goals.Proactively advise colleagues and stakeholders on innovative approaches to reach communications goals with social media.Coordinate with outside agency partners to help execute strategy, including coordinating production timelines, asset delivery, and campaign execution.Ensure adherence to brand voice and tone across all touchpoints.Social media planning and execution Platform: Develop platform-specific strategies that leverage the Microsoft flagship social channels and support integrated communications campaigns.Content strategy and creative direction: Translate audience data and insights into compelling social media creative concepts to support marketing communications campaigns. Partner with creative teams to ensure assets are optimized for each platform's best practices (e.g., user behavior, vertical video, interactive features).Analytics and performance: Define KPIs for engagement, reach, sentiment, and conversion.Use analytics tools (e.g., Sprinklr, native platform insights) to monitor performance and inform iterative improvements.Deliver actionable insights to stakeholders through clear reporting and facilitated discussion.Community management and brand safety: Develop plans for comment moderation, escalation protocols, and social issues management during a campaign. | |