Director Go-To-Market & Merchandising - Basketball

Through sport we have the power to change lives. Sport is our past, present, and future and connects deeply with our purpose. We will always strive to expand the limits of human possibilities, to include and unite people in sport and to create a more sustainable world. We are defined by our attitude, Impossible is Nothing. We are rebellious optimists driven by action to shape a better future together. We see a world with possibilities where others only see the impossible. In sport, having the right attitude is key to being successful. Our attitude defines us in our industry and is a mindset that goes back to the days of our founder, Adi Dassler. It shapes our stories, products, and action.

As the hub of the brand, the adidas North American Product Merchandising team drives how our products show up to serve the consumer and elevate our experience. We are brand led storytellers who build product offerings that connect with and inspire our consumer. We build assortments that are brand led, consumer right and appropriately segmented to win in the NAM marketplace.

Purpose & Overall Relevance for the Organization: We are brand led storytellers who build product offerings that connect with and inspire our consumer

Key Responsibilities

• Deliver seasonal product journeys, franchise growth plans, pricing, and develop seasonal flows in partnership with Product Managers & Design to address global market needs to plan for each season.
• Own the planning, curating, landing, and measuring consumer assortments for NAM and work in partnership across markets to ensure assortment is also correct for local relevance.
• Ensure we are landing the right product, at the right time, to the right segmentation, in the right volume and at the right price (across all markets with an ownership to NAM).
• Work, as part of BU senior team, to plan seasonal key segments and growth opportunities.
• Own the GTM operations for global key milestone management & delivery, in addition to NAM milestones, and support key account sell-in (COVAs, Previews, Prelines), working in partnership with product management and NAM sales teams.
• Work in partnership with Product Managers to provide locally specific product creation onto of inline range development for commercial opportunities.
• Influence and drive the GTM category, range plans and consumer insights to internal teams and key strategic retailer
• Develop processes to provide clear market performance overviews (including weekly ST reporting, monthly/quarterly market share overview...etc) that can influence product creation and future planning
• Work closely with NAM planning, sales, and finance partnering on order flow and inventory management.
• Lead and motivate direct reports ensuring best in class mentorship, training and development for category and career growth

Key Relationships

• Product Management & Design Teams
• Global market (incl NAM) commercial teams (wholesale & DTC)
• Merchandising Planning and Systems within NAM
• Brand Communications/Marketing
• Sports Marketing
• Finance
• Demand Planning and relevant SCM partners
• xBU partners in originals, football, and US Sports

Knowledge, Skills and Abilities

• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
• Strong presentation and interpersonal skills
• Ability to provide merchandising leadership, including ability to manage/mentor team
• Ability to travel both domestically and internationally as needed
• Excellent consumer understanding and ability to interpret insights against strategy
• Excellent verbal and written communication skills
• Ability to work with and influence all levels of the organization
• A thorough understanding of customer markets and trends
• Category specific understanding preferred
• Strong analytical and planning skills
• Ability to travel domestic and international up to 20% of time

Minimum Qualifications

• Four year college or university degree, preferably in Business/Merchandising or related field preferred; and
• Seven (7) years related industry experience
• Equivalent combination of education and/or experience may be substituted for degree
• Previous merchandising experience in the sporting goods industry preferred
• US marketplace experience preferred

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $133,000 - $200,000. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role.
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  At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.
  
  
• Though our teammates hail from all corners of the world, our working language is English.