Influencer Marketing Program Lead - Gaming

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Influencer Marketing Program Lead - Gaming

Overview

We are seeking an Influencer Marketing Program Lead to oversee the execution and growth of our influencer partnerships. This person will be both a hands-on operator and a program lead, responsible for running day-to-day influencer campaigns while also shaping best practices, optimizing workflows, and guiding the long-term success of our influencer program.

Key Responsibilities:

Program Leadership

• Serve as the lead for the influencer marketing program, ensuring alignment with overall brand and marketing strategy.
• Establish and refine influencer program processes, best practices, and performance benchmarks.
• Partner with senior marketing leadership to set program goals, budget allocations, and growth opportunities.
• Mentor and provide guidance to junior team members, interns, or external partners as the program scales.

Campaign Strategy & Execution

• Own the end-to-end execution of influencer campaigns - from sourcing and contracting to content delivery and reporting.
• Draft detailed campaign briefs, ensuring influencers have clear direction and compliance guidelines.
• Monitor campaign performance in real time and adjust strategies as needed.
• Collaborate cross-functionally (social, brand, creative, legal, comms) to align influencer activations with broader campaigns.

Influencer Relationship Management

• Build and maintain long-term relationships with influencers, agencies, and talent managers.
• Identify new opportunities with emerging creators and platforms to keep the program innovative.
• Develop a tiered approach to partnerships (nano, micro, macro, celebrity) to maximize ROI.

Operational Oversight

• Track budgets, contracts, and deliverables to ensure campaigns run smoothly and cost-effectively.
• Use influencer marketing platforms (e.g., GRIN, Traackr, AspireIQ) to streamline workflows and reporting.
• Ensure FTC compliance and brand safety across all partnerships.

Measurement & Optimization

• Define and report on key KPIs: reach, engagement, sentiment, conversions, ROI.
• Provide campaign recaps and insights for leadership and stakeholders.
• Continuously refine influencer strategy through data analysis, trend monitoring, and competitor benchmarking.

Qualifications

• Significant influencer marketing experience (brand or agency), with at least 2 years in a program lead or senior role.
• Proven ability to manage multiple influencer campaigns simultaneously.
• Strong negotiation, communication, and relationship-building skills.
• Familiarity with influencer marketing tools and social analytics platforms.
• Detail-oriented with strong organizational and project management skills.
• Passion for influencer culture, digital trends, and brand storytelling.

Success in This Role Looks Like

• Influencer marketing campaigns run smoothly without leadership micromanagement.
• Influencer partnerships are nurtured into long-term, brand-loyal relationships.
• Clear reporting demonstrates measurable impact and ROI.
• The influencer program is recognized internally as a key driver of brand awareness and growth.

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AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.