Communications Specialist

Position Summary:

We are looking for a dynamic and highly skilled Digital Marketing & Communications Specialist to join our team and assume responsibility for several key communications-related initiatives. This role is ideal for a passionate, collaborative, and detail-oriented individual who loves engaging multimedia content and storytelling and has a strong background in content creation and B2B social/digital media management - i.e., you have a proven ability to educate and entertain your target audiences.

We operate in a complex and evolving healthcare landscape, and our enterprise health platform, Judi, powers both:

• Capital Rx: a full-service, transparent pharmacy benefit manager (PBM) committed to reducing healthcare costs, and
• Judi Health: a unified medical and pharmacy benefits experience for self-funded employers, health plans, TPAs, and health systems.

As a key player on the marketing team, reporting to the Sr. Director of Communications & Content, you'll play a pivotal role in managing the deployment of content across external and internal channels. You'll be proactive and surface insights in intuitive and creative ways that support campaigns and drive successful marketing initiatives aligned with our overall strategic objectives: to help shape the future of healthcare delivery in our country.

Key Responsibilities:

1. Develop and Manage B2B Social Media: You will help execute and ultimately orchestrate our social media strategy. Leverage a vast library of content, data, AI, and access to countless subject matter experts (SMEs) to create dynamic content, and then manage the calendar. Your posts on LinkedIn, YouTube, and other channels will elevate our brand and engage our professional audiences.
2. Create Compelling Multimedia Content: Conceptualize, produce, and edit high-quality audio and video content, including podcasts, webinars, and short-form videos, that clearly relay our complex solutions and SMEs' expertise to our audiences. Collaborate with the team to design graphics and other related items as needed.
3. Enhance Internal Communications: Leverage your creativity to organize content from across the company and craft and distribute engaging internal communications, including, but not limited to, our popular monthly company newsletter, as well as memos or other interdepartmental announcements, to keep our growing team informed, connected, and on mission.
4. Collaborate for Success: Work closely with cross-functional teams, including design, sales, clinical, account management, government programs, and product, to ensure a cohesive and consistent brand message across all channels and initiatives and elevate our team.
5. Support Demand Generation: Collaborate with the Director of Demand Generation and colleagues to generate and refine persuasive content for campaigns, landing pages, and other sales collateral as needed.
6. Analyze and Optimize: Track and report on your content and campaign performance, using data and insights to stay ahead of the curve and refine strategies in ways that demonstrate impact.

All employees are responsible for adherence to the Capital Rx Code of Conduct including reporting of noncompliance.

Skills & Qualifications:

• Bachelor's degree in Communications, Marketing, or a related field.
• 3+ years of experience in communications, public relations, or marketing with a focus on digital and social media, internal communications, and project management.
• Proven expertise in social media program management and audio and video editing; experience publishing on LinkedIn and YouTube is required, as is experience with editing software such as Adobe Audition/Premiere/Creative Cloud, Avid, or other video/audio editing and mixing tools.
• Established knowledge of podcast production and distribution platforms is a plus.
• Strong writing skills - a track record of creating clear, compelling content.
• Experience with Oktopost, Sprout, or other social media management and advocacy platforms.
• Familiarity with and comfort using AI tools such as Jasper AI, Opus, ElevenLabs, and the major engines (ChatGPT, Perplexity, Claude, et al.); experience with other tools/software, including Wavve, Canva, and/or Hubspot, would be a plus.
• An understanding of search experience optimization and media placement strategies would be helpful in this role, but is not required.
• Ability to manage multiple projects simultaneously, ensuring deadlines and quality standards are met.
• Experience in project management, including familiarity with tools like Asana, Trello, or similar, would be helpful but is not essential.

Key Attributes:

• Creative, strategic thinker with the ability to adapt and innovate in a fast-paced environment.
• Strong organizational and interpersonal skills, with the ability to collaborate across teams and with senior management.
• High attention to detail and a commitment to producing high-quality, impactful video, audio, and other content.
• Self-motivated with the ability to work independently and manage competing priorities.