Director Brand Experience B2B

Purpose:

The Corporate Brand Experience Director is responsible for leading the strategy, planning, and execution of high-impact B2B events that elevate the adidas brand, engages key brand partners, employees, and drives business objectives. This role oversees a team of event experts and works within a dynamic cross-functional environment to deliver seamless, memorable, and result-driven corporate event experiences.

Key Accountabilities:

• Lead and facilitate ALL B2B events across Go To Market, Wholesale, Employee, ERG, Hospitality, and NAM Showrooms to ensure brand excellence and ROI.
• Lead a team of direct reports by providing clear direction and communication that supports the Brand Experience function and overall adidas business.
• Develop innovative and experiential strategy across B2B moments.
• Provide seasonal reporting to NAM Brand Experience Senior Director.
• Establish and drive agency partner strategy to drive innovation, consistency, and investment efficiency.
• Establish event best practices that streamline planning and production that drive for efficiency and results.
• Establish and maintain relationship with NAM Procurement team.
• Establish and maintain relationship with NAM Finance team.
• Ownership and management of B2B event calendar and provide guidance and flag overlap/conflict to Brand Experience Senior Director and key stakeholders.
• Ownership and management of B2B budget and provide consistent reporting for Brand Experience Senior Director.
• Identify and develop talent to help fuel the team's succession plan.

Knowledge Skills and Abilities:

• Expert knowledge of the event industry, trends, and strategies.
• Excellent People Leader - within both direct and informal matrix environment.
• Excellent communicator that is clear, concise, and tailored to various audiences both written and oral.
• Expert ability to manage up to set, drive and effectively communicate information and raise concerns or request/advocate for support.

Qualifications:

• Four-year College or university degree, emphasis in marketing or communications preferred.
• Minimum 8-10-year event marketing experience.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
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  At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, OR.
  
  
• Though our teammates hail from all corners of the world, our working language is English.