New

Digital Customer Lifecycle Manager

Infor
United States, Texas, Dallas
Sep 12, 2025
As a member of the CSX Transformation & Innovation team, reporting to the VP of Scale CX, you will lead the execution and optimization of scalable digital customer lifecycle programs focused on adoption and value realization. Leveraging strategic and design thinking, you'll drive engagement through digital channels such as in-app guides, AI-powered email campaigns, webinars, community platforms, and other AI-driven solutions to help customers achieve key adoption milestones. A Day in The Life Typically Includes: Executing contextual customer lifecycle programs tailored for adoption, retention, and value realization using scalable 1:M channels (in-app, email, webinars, community). This will include strategic thinking, micro journey design, identifying the right persona, contextual guidance, etc to deliver impactful programs. Owning the strategy, design, hands-on build, and management of in-app user engagement guides, ensuring alignment with adoption goals and business outcomes Running the above programs effectively will require collaborating cross-functionally with Product, Marketing, Customer Success, and IT teams to integrate AI and digital engagement solutions effectively within customer experiences Breaking down the problems, solving them effectively with other team to have a path forward (progress over perfection), and execute with agility and flexibility. Measuring and analyzing campaign and program performance and customer engagement data, iteratively optimizing toward clearly defined adoption KPIs and measurable ROI in partnership with Data Analytics and Product Analytics teams. Provide clear reporting, actionable insights, and executive updates on campaign performance and value realization metrics. Establishing and continuously refining scalable processes and operational frameworks in partnership with Customer Success, Product Operations peers and others, as needed. Required skills: Experience executing customer lifecycle management, adoption marketing, or digital engagement programs within SaaS or technology environments. Experience designing and executing detailed customer journeys and 1:M digital campaigns. Experience designing, tracking, optimizing campaigns, and driving measurable customer outcomes Experience with project management, cross-functional collaboration, and stakeholder management. Experience with digital adoption & CRM platforms. In-App Tools: Whatfix, Pendo, Gainsight PX, WalkMe and Email Tools: Hubspot, Gainsght JO, Pardot, etc. Preferred skills: Experience with AI-powered tools is nice to have. About Infor Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation. For more information visit www.infor.com Our Values At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management (PBM) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future. We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees. Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage. At Infor we value your privacy that's why we created a policy that you can read here. This employer uses E-Verify. Please visit this website for additional information. E-Verify Illinois: Click here, aqui, or tu.