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Senior Account Director

Dynata
United States
Sep 12, 2025

The Dynata Senior Account Director role exists to drive profitable and sustainable business growth for our most important clients so that the clients would not consider taking their business elsewhere. We adopt a strategic and disciplined approach to managing accounts and set and follow a fruitful long-term account strategy that is measurable and can be used to track the success of the portfolio. We are the expert on the client and know what they need before they do.

Specifics of the role:

  • Responsible for managing relationships and selling into an existing accounts Works in an organized manner in coordination with internal stakeholders, and consistently utilizes defined processes

Additional information about the role:

  • Deep familiarly with assigned accounts. Knows the accounts inside and out. Utilizes this knowledge to support the customer with Research Now products.

  • Leverages data to accurately analyze, plan and forecast assigned accounts.

  • Productively describe Research Now and its product offerings.

  • Seeks competitive insights and intelligence to inform the company of challenges and opportunities in the marketplace

  • Conducts regular discovery with decision makers and influencers

    • Develops a deep understanding of the client's industry, business and key decision makers and influencers as well as client goals/needs

    • Identifies and develops relationships with key strategic decision makers

    • Works to uncover client needs and requirements in order to act as a strategic partner in the client's business.

  • Identifies strategies, risk factors and plans to address barriers

  • Qualifies accounts to determine fit for the business and effective use of company resources

  • Provides insights to impact client's business and creates a reason for a follow up discussion

  • Delivers a value proposition that gains attention and creates enthusiasm for further discussions and ensures that the client understands how we satisfy their needs

  • Prepares for objections and demonstrates understanding of concerns. Provides proof to address/minimize objections

  • Develops solutions aligned with needs and desires of the client

    • Leverages resources and relationships to ensure a positive outcome for the client

    • Partners with internal stakeholders to achieve successful client interactions and project outcomes

  • Delivers messages in a powerful and engaging way

  • Identifies when to use strategic versus project solution proposals

  • Presents solutions that are strategic, relevant and uses questioning to gauge buy-in

  • Obtains clear agreement from the decision maker on how to best strategically deepen and expand the work or relationship

Dynata is one of the world's leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $100K-$150K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.

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