RVP, Business Development - Hospice

Ohio Valley Hospice

The Regional Vice President (RVP) of Business Development is responsible for leading the Area
Business Development team(s) and executing strategic initiatives to drive business growth and increase
revenue within a specific region or territory. Develops and implements sales and marketing strategies,
identifying new business opportunities, building, and maintaining relationships with key clients and
partners, and manages the area business development leaders. The RVP of Business Development
plays a crucial role in expanding the company's market presence and achieving financial targets

* Develops and implements the sales and marketing strategies to grow and expand the Hospice
business in the region
* Ensures alignment and implementation of sales strategy through discussions with the area
leadership team
* Monitors and maintains data on market area including competitors and marketing strategies and
develops a comprehensive marketing plan designed to meet budgetary volume projections
* Manages and directs the Area Operations Leaders in planning in-services, presentations, and in
addressing issues with referral sources
* Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance
companies, and managed care organizations
* Supports and promotes company philosophy to Key Opinion Leaders/C-Suite/Large accounts in
conjunction with Ops/Clinical/AVP
* Develops and maintaining comprehensive working knowledge of organization's markets including
but not limited to key referral sources, competitors, governmental agencies, and major payer
groups and applies this knowledge to effective sales planning and positive public relations
* Monitors current industry and marketplace changes and opportunities for competitive advantage

* Participates and contributes to the annual budgeting process for the Hospice Division for the
respective area of responsibility.
* Holds leaders (business development) and teams accountable for the achievement of monthly,
quarterly, and annual budgets and business / clinical quality goals
* Provides leadership, mentoring, coaching and development to direct reports
* Responsible for reporting on plans and achievement of business, admission and clinical / quality
goals to division leadership.
* Responsible for recruiting, interviewing, hiring, and training of direct reports
* Monitors turnover in the area of responsibility and strives to maintain turnover at target levels or
below Ensures proper hiring, training and development of newly hired staff. Works closely with
support departments to achieve budget targets, recruiting and retention metrics, and ongoing
training and development.
* Routine collaboration with payer contracting to negotiate the most advantageous contracts
possible.
* Monitor metrics proactively to effect change in a positive direction before month end
* Collaborate with business partners and use appropriate resources to accurately forecast monthly
admissions/growth
* Assigned territory and area of operation can change based on business need

* Bachelor's degree in Marketing, Business Administration or related field
* Ten years experience in hospice and/or home health business development
* 7 years experience leading a team of business development professionals
* Proven success in the development and execution of strategic marketing plans
* Excellent presentation and public speaking and sales skills
* Experience in strategic planning and collaboration with executive, sales, product development
and key operational groups

* A deep and broad professional network that aligns to our target client base preferred
* Demonstrated track record in building new book of business, client relationship management, and
evidence of closing and growing accounts preferred

* Excellent presentation and public speaking and sales skills
* Ability to work with remote teams with units in multiple locations
* Relationship building skills