Sr. Digital Insights Analyst

INNOVATE without boundaries!

At Milwaukee Tool, we firmly believe that our People and our Culture are the secrets to our success - so we give you unlimited access to everything you need to make a meaningful impact.

Behind our doors, you'll be empowered every day to own it, drive it, and do what it takes to support the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.

Your Role on Our Team:

At Milwaukee Tool, we are transforming how we measure and optimize digital experiences across our website, products, and marketing channels. We are looking for a Senior Digital Insights Analyst who will turn complex digital data into actionable insights that power our growth and innovation.

You'll be DISRUPTIVE through these duties and responsibilities:

• Translate full-funnel marketing data into actionable insights and compelling narratives that guide marketing strategy, identify optimization opportunities, and clearly communicate results to stakeholders
• Partner closely with marketing teams to set objectives, define KPIs, and measure performance of digital products and marketing strategies
• Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation, web performance, campaign effectiveness, and overall marketing ROI
• Work with website analytics in GA4 (BigQuery) and Power BI to deliver certified datasets and dashboards
• Ensure data is accurate, consistent, and aligned to shared metric definitions
• Build and manage dashboards to monitor marketing campaign and channel performance across the full funnel, from awareness through conversion
• Use strong SQL skills and marketing acumen to perform ad hoc analyses and answer key business questions
• Manage cross-functional projects and partnerships with marketing, product, and IT teams to build data infrastructure and deliver insights that support business priorities
• Explore AI-driven analytics and data automation to help the business get answers faster

The TOOLS you'll bring with you:

• 5+ years of experience in data analytics with demonstrated experience supporting marketing or digital teams
• Bachelor's degree in Data Analytics, Business Administration, Marketing, or another business-related field
• Strong SQL skills and experience with data modeling
• Power BI experience: report creation, data visualization, DAX calculations, and delivering dashboards to stakeholders
• Cloud & data platforms: experience with cloud environments such as Azure, Snowflake, GCP, or Databricks for data transformation and modeling
• Adaptability to evolving marketing tech stacks: ability to quickly learn and apply new tools, with interest or experience in leading CRM and marketing platforms as we continue to evolve our digital ecosystem.
• Strong marketing and business acumen. Marketing and product analytics fluency (ROAS, A/B test reading)
• Insight delivery and communication: ability to interpret data, frame insights clearly using compelling visuals and narratives tailored to business audiences
• Initiative-taker: able to recognize an opportunity and see it through to completion

Other TOOLS we prefer you to have:

• Experience with Azure Databricks
• Experience with marketing technologies such as marketing automation platforms, CDPs, ad-tech
• UX Research & insights: experience using qualitative and quantitative UX research methods to inform digital experience optimization
• Experience with marketing attribution, customer journey analytics, and multi-touch analysis
• Experience using GA4 to track organic trends and inform SEO and AI search optimization strategies to boost content visibility across platforms like Google SGE and Bing Copilot.

We provide these great perks and benefits:

• Robust health, dental and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness, fitness center, food, and coffee service * And many more, check out our benefits siteHERE