Summer Associate Internship (Marketing Communication Specialist)

Overview

The Marketing Communications team, known as the Writing Team, is responsible for writing all member-facing copy on all Navy Federal channels. We partner with the Design Team, the Brand & Product Marketing team and others across Marketing to create copy solutions that support Marketing and Credit Union goals. This is a Marketing Copywriting position. The Summer Associate will craft compelling marketing copy for a variety of channels including email, digital signage, digital banner ads, print ads, social media and landing pages.

The Summer Associate will have the opportunity to draft compelling copy for all Navy Federal channels, including: emails, social media, and web. Support campaign execution and participate in Agile Marketing Value Streams. Work with a team of writers and designers to collaborate on effective, creative ways to reach members through copy. Support departmentwide Marketing campaigns (ex: Veterans Day, Holiday Product Support) with creative copy solutions. Support all products and services and help tell the brand story.

The Summer Associate Program is a 12-week internship program beginning in May 2026 and ending in August 2026. Students will work on impactful projects and meaningful work during their internship. To qualify for this position, applicants must be currently pursuing a degree from an accredited college or university and have an anticipated graduation date of December 2026 or later. At the end of the internship, the student will have created portfolio-worthy copy used to promote products and services for the world's largest credit union.

Responsibilities

• Develop engaging, persuasive, and brand-aligned marketing copy for diverse channels, including email, web, social media, print, and digital advertising.
• Collaborate closely with designers, strategists, and marketing partners to conceptualize and execute impactful campaigns that elevate member engagement.
• Translate complex product details and campaign strategies into accessible, clear, and memorable communication pieces tailored to a variety of audiences.
• Support the execution of high-visibility marketing campaigns by contributing fresh creative ideas and ensuring consistency of voice and messaging across all touchpoints.
• Revise and refine copy based on stakeholder feedback, campaign results, and data-driven insights to continuously improve effectiveness and member resonance.
• Acquire and maintain a thorough understanding of Navy Federal products, brand personality, tone and voice, Marketing goals and business objectives
• Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications
• Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed
• Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content
• Learn and implement industry best practices for readability, compliance with ADA standards and success metrics
• Tailor all communications by channel and according to strategy
• Ensure communications are appropriate to targeted audience
• Perform other related duties as assigned

Qualifications

• Must be pursuing an undergraduate or graduate degree in English, Communications, Journalism, Marketing or a related field.
• Course work or interest in English, Journalism and Creative Writing
• Experience in copywriting, communications, editing, and proofreading; knowledge of AP Style
• Ability to meet deadlines, work independently and as a member of a team to achieve project goals
• General understanding of legal and compliance requirements for advertising
• Experience with word processing and editorial applications software

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