New

Marketing Operations 3

TEKsystems
$60.00 - $75.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, Massachusetts, Boston
Sep 05, 2025
Description The nature of the work is focused on creating product and brand demand understanding external constituents and effectively presenting company or product information. Create systems processes and tools that positively impact productivity profitability accountability and service. Lead Mktg Ops Category Projects and manage project budget and timelines. Leverage define metrics and project relevant metrics to assess return on investment Drive clear and efficient process for enhancement or creation of additional assets for marketplace execution as needed make changes to processes procedures to find efficiencies. Manage category assets. Develop plans and work assignments against the forecasted project load Works closely with external agencies and vendors Drive execution to the territory consumer throughout the marketing process Ensure consistent efficient delivery/sharing of Category content from global to Geo or Geo to territory marketing organizations through defined tools and processes WHO YOU'LL WORK WITH Retail Marketing develops marketing strategies to accelerate how we serve consumers and drive conversion in both owned doors and with our retail partners. We drive the vision and direction for retail through brand defining and 365 storytelling. We lead marketing strategy and application development that deepens our authentic relationship with consumers across the marketplace. This role reports to the Director of Global Stores and will focus on creating innovative, brand-right, and scalable marketing plans for our brand stores. WHO WE ARE LOOKING FOR A Retail Marketing Lead to join the Global Stores team. This role will lead the ideation and development of marketing strategies that create impactful retail expressions and 365 storytelling to drive traffic and conversion for our stores. You will work closely with global retail concepts, internal marketing and design, direct business teams, and external vendors to ensure seamless collaboration and execution. In this role, you will be responsible for providing comprehensive marketing direction for our stores. You will own 365 marketing strategies and standards from concept to execution, craft retail brand presentations that create authentic and impactful consumer journeys, and support the evolution of retail. Responsibilities include driving marketing strategies for retail, evolving standards for visual and product presentation, and developing 365 storytelling. The ideal candidate is detail-oriented, positive, innovative, and skilled at crafting strong briefs, managing budgets, and strong communication skills. This role requires a passion for how consumers engage with Converse through product, platforms, and people, as well as a drive to challenge convention and innovate in retail marketing. You will collaborate cross-functionally, think creatively, and execute with excellence to push Converse forward. WHAT YOU'LL WORK ON You will be the driver of retail marketing plans from inception to creation, and to execution. Your marketing approach will support larger brand and retail priorities, create distinction and contribute to connected, 365 storytelling across the marketplace. Responsibilities will include: Retail Marketing Strategy Development & Execution: Lead the development of integrated marketing plans and journeys for our Stores, from ideation to execution. This includes writing detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies Retail Concepts Marketing: Lead the development of marketing strategies and principles across our retail formats, including: brand filters, zoning priorities, and visual standards. Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey. 365 Retail Standards: Oversee the strategy and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies. Partner with design and training teams to build toolkits and training materials to scale standards globally. Store Signage: Manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency. Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments. CRM & Traffic Driving: Collaborate with CRM teams to build marketing strategies that welcome new consumers into our ecosystem and engage existing customers and drives repeat visits. Focus on leveraging consumer insights to build frameworks and tools for geographies to develop detailed implementation strategies for execution. Market Visits: As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights. Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences. Pay and Benefits The pay range for this position is $60.00 - $75.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Boston,MA. Application Deadline This position is anticipated to close on Sep 9, 2025. h4>About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.