Senior Associate, Event Marketing

The Role

GovExec is seeking a Senior Associate, Event Marketing to join our Digital Marketing Department. GovExec hosts 200+ virtual and in-person events each year, including custom client-branded experiences and editorial programs for Government Executive, Nextgov/FCW, Defense One, Route Fifty, and Washington Technology. Additionally, this marketer will assist with our sister company, ATARC, in their event marketing efforts.

As a Senior Associate for Event Marketing, your day-to-day will include creating marketing plans, copywriting and copyediting, segmenting audiences, conducting market research, and engaging audiences to register for various events. In this role, you will develop and execute comprehensive marketing strategies, including email and social media marketing, digital advertising, and more.

This role will focus on email and website marketing, as well as event marketing for both virtual and in-person events.

Responsibilities

• Plan and execute marketing campaigns to drive registrations and attendance to multiple events at a given time
• Create unique and engaging marketing copy and design across emails and social media
• Employ email best practices for send times, subject lines, list segmentation, formatting, and deliverability
• Analyze KPIs and success metrics to adapt and shape marketing strategy in real time, including registration pacing and event show-rates
• Manage communication with internal and external stakeholders to meet campaign objectives
• Collaborate with teams, including sales, to ensure materials are up to date
• Staff in-person events in the Washington, D.C. area

Qualifications

• Bachelor's degree in a related field
• 1-3 years of experience in an event marketing role
• Strong written and verbal communication skills
• Strong organizational skills
• Flexibility and interest to learn new skills, technologies, and industry trends
• Initiative to drive new ideas forward in the marketing industry
• Familiar with Microsoft Suite, Adobe Suite, and Google Suite
• Experience with HTML, Sailthru, or email marketing is a plus
• Experience with social media is a plus

About GovExec

GovExec's data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market-leading information and intent-based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent-based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec's platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

At GovExec, we believe that a new era of work -- particularly when, where, and how it gets done -- has arrived. We are building a hybrid workplace that allows for greater freedom and flexibility while also fostering a collaborative culture, no matter where you are working. GovExec offers permanent remote work in 20+ states across the US, as well as the option to work out of one of our offices based in Washington DC, New York or Connecticut. GovExec also offers a range of great benefits including:

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private sector company
• Expansive learning and development opportunities

Commitment to Shared Values

GovExec recruits talent for four salient attributes or qualities:

• Soul of Entrepreneurship
• Culture of Inclusion
• Force of Ideas
• Spirit of Generosity

The compensation range for this role is $55,000 to $61,000 per year.

Government Executive Media Group, Inc. and its affiliates ("GovExec") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.