New

Director, Consumer Marketing

Acadia Pharmaceuticals Inc.
$194,000-$243,500
vision insurance, parental leave, paid holidays, sick time, tuition assistance, 401(k)
United States, New Jersey, Princeton
Aug 26, 2025
About Acadia Pharmaceuticals Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson's disease psychosis, and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer's disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visitAcadia.comand follow us onLinkedInandX. Position Summary: The Director of E-Commerce and Digital Marketing leads the strategy, development, and execution of innovative online marketing programs to maximize brand presence, elevate the consumer experience, and drive engagement across disease education and branded initiatives. This role oversees website strategy, digital content, SEO/SEM, medical education, and patient advocacy engagement-ensuring programs are both impactful and fully compliant. As a cross-functional leader, the Director translates insights into actionable strategies, cultivates partnerships with advocacy groups and key opinion leaders, and manages external agencies to deliver measurable results. With strong biopharma brand management expertise and digital fluency, this leader will shape the company's online presence and advance meaningful connections with patients, caregivers, and healthcare professionals. Primary Responsibilities: Leads the digital marketing strategy for consumer disease education and branded tactics. Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs. Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities. Plans and implements marketing materials through online presence and oversight of creative agencies. Leads and manages medical education activities such as webinars, peer to peer programs and patient/caregiver education seminars. Manages patient advocacy societies and develops innovative engagement strategies. Manages e-marketing strategies, disease awareness website and product website to optimize online marketing tools and programs. Leads the strategy of search engine optimization (SEO)/search engine marketing (SEM) activities to drive engagement. Monitors progress of plans and makes adjustments as necessary following in-depth analytics and ROI analysis. Develops patient/caregiver brand plans and budget. Responsible for ensuring that all medical legal review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies. Develops strong external relationships with key opinion leaders (KOLs) and leadership within patient advocacy societies. Directs advertising tactics primarily utilizing digital and print media. Other duties as assigned. Education/Experience/Skills: Bachelor's degree in Marketing or related; MBA highly preferred with emphasis Brand Management, Consumer Marketing or Consumer Market Research with a minimum of 10 years of progressively responsible experience and advancement within pharmaceutical or biotech industry. An equivalent combination of education and experience may be considered. A minimum of 6 years in a leadership role required. Neurology therapeutic experience preferred but not required. Previous experience in a product manager role preferred but not required. Must possess: Recent blockbuster brand experience, launch experience or major new indication launch experience. Strong Biopharma brand management and demonstrated multi-channel digital expertise. Experience forming online content partnerships, measuring web usage/trends and managing vendor relationships. Experience building and developing a team. Demonstrated ability to work in a dynamic, fast paced, team-oriented environment. Experience negotiating with business partners or management and influencing senior level leaders regarding matters of significance to the organization. Proficiency creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals. Ability to travel up to 30% of time. Physical Requirements: This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs. #LI-SW1 #LI-HYBRID In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location. Salary Range $194,000 — $243,500 USD What we offer US-based Employees: Competitive base, bonus, new hire and ongoing equity packages Medical, dental, and vision insurance Employer-paid life, disability, business travel and EAP coverage 401(k) Plan with a fully vested company match 1:1 up to 5% Employee Stock Purchase Plan with a 2-year purchase price lock-in 15+ vacation days 13 -15 paid holidays, including office closure between December 24th and January 1st 10 days of paid sick time Paid parental leave benefit Tuition assistance EEO Statement (US-based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn't exactly what we describe here. It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law. As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia's career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete ourReasonable Accommodation Request Formor contact us attalentacquisition@acadia-pharm.comor858-261-2923. Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment. California Applicants: Please see Additional Information for California Residents within our Privacy Policy. Canadian Applicants: Please see Additional Information for Canadian Residents within our Privacy Policy. Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia: Please see Additional Information for Individuals in the European Economic Area, Switzerland, the United Kingdom, and Serbiawithin our Privacy Policy. Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. ("Acadia"). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.