Vice President of Brand Management

Job Description:

Pacific Life is investing in bright, agile and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We are seeking a strategic and visionary Vice President of Brand Management to lead and elevate the brand presence of Pacific Life, a premier provider in the financial insurance industry. This leader will be responsible for driving the brand strategy, positioning, and identity to strengthen market differentiation, enhance customer trust, and support business growth across all lines of business. This role will be located in Newport Beach, CA. Relocation assistance can be provided.

This is a rare opportunity to influence how the market sees us, how customers experience us, and how employees connect to our purpose. If you're energized by the challenge of building something enduring, visible, and transformative-this is your role.

How you will make an impact:

• Brand Strategy & Positioning:
  Develop and execute a comprehensive brand strategy aligned with company goals, ensuring a differentiated, consistent, and compelling brand presence across all channels, products, and customer segments.
• Market Insights & Brand Health:
  Leverage market research, customer insights, and competitive analysis to monitor brand perception, identify opportunities, and adjust strategies to optimize brand performance.
• Partnership & Collaboration:
  Collaborate closely with Product Marketing, Corporate Communications, Customer Experience, Sales, and HR to integrate brand messaging and storytelling across the customer journey, employee experience, and corporate reputation efforts.
• Executive & Stakeholder Engagement:
  Serve as a trusted brand advisor to senior leadership and key stakeholders, providing guidance on brand impact related to strategic initiatives, M&A, and new market entry.
• Agency & Vendor Management:
  Oversee relationships with creative agencies, brand consultants, and research firms to ensure high-quality, on-brand deliverables and efficient budget management.
• Team Leadership:
  Build, lead, and develop a high-performing brand management team, fostering creativity, innovation, and a data-driven approach to brand building.

The experience you will bring:

• Bachelor's degree in Marketing, Business Administration or related field. MBA preferred.
• 10+ years of progressive experience leading brand management or marketing required.
• Proven ability to build and evolve brand positioning in complex B2B2C environments.
• Executive-level presence and communication skills with experience influencing across a matrixed organization.
• Understanding of intellectual property laws, trademark regulations, and compliance requirements to protect the brand.

What will make you stand out:

• Strategic thinking, leadership, deep understanding of customer insights and market trends to drive brand awareness, engagement, and loyalty.
• Experience in B2B2C business and driving brand awareness, engagement and loyalty with both business customers and end consumers.
• Team Leadership and Development: lead and develop the team.
• Brand Advocacy and Stakeholder Management: Act as global brand ambassador and build relationships with stakeholders.

More reasons to join:

At Pacific Life, the work we do matters. We work passionately each day to drive our company forward while enjoying job security, flexible scheduling, and great opportunities for career growth.

If you're seeking a thriving career doing the type of meaningful work that's all too rare at a Fortune 500 Company, Pacific Life is the place for you. If you are a self-starter who appreciates creativity and individuality in your colleagues - even better. We look forward to receiving your application.

You belong at Pacific Life

At Pacific Life we believe you belong. We foster a culture of belonging, a space where all employees are empowered to be authentic. We embrace and celebrate diversity, create a culture of equity and inclusion, and value and respect every employee.

Our workplace:

In 2020, we demonstrated agility and swiftly shifted to a working-from-home environment with little to no disruption. Going forward, we will move toward a hybrid, digital-first workplace that encompasses flexible work policies, inclusive space design, and innovative technology solutions. At Pacific Life, we are pioneering a trail and challenging the status quo to build the next normal.

Want to learn more about life at Pacific Life? Take an inside look at our company culture: Instagram.com/lifeatpacificlife.

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Base Pay Range:

The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

Your Benefits Start Day 1

Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.

• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off

• Paid Parental Leave as well as an Adoption Assistance Program

• Competitive 401k savings plan with company match and an additional contribution regardless of participation

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.