Program Manager - Social Media Influencers

Job Title: Program Manager - Social Media Influencers

Location: Plano, TX

Salary: $80,000

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.

Program Manager - Social Media Influencers

Top Skills

• Experience working with social media influencer talent
• Contact negotiation experience
• Brand marketing background

Position Description

Responsibilities

• Develop and implement talent influencer marketing strategies to enhance cultural relevance, brand visibility and engagement.
• Lead Celebrity and influencer talent negotiation and contracting process
• Identify the right talent and influencers that align with specific campaigns and device launches. Map specific talent execution to campaign and launch objectives, audiences and sales
• Lead full go-to-market plans for product launch campaigns start to end - briefing, strategy planning, building tactical plan, executing against business objectives, reporting
• Take end-to-end accountability for utilizing our influencer talent in marketing - always with a consumer-first mindset.
• Track, analyze and report against marketing/Influencer KPIs and metrics, and take corrective action where needed
• Take a consultative role for multiple internal stakeholders - be a source of expertise in Influencer and Creators
• Identify synergies between Influencers and our Carrier/Retail account teams and their specific needs to ensure that Carriers/Retailers achieve their goals, and we utilize our influencers to scale their initiatives
• Manage multiple budget and work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines
• Ensure that the x-functional team across the organization is fully aware of which Influencer plans and are in the loop for when content goes live. Develop best practice around information sharing and evangelizing
• Manage agency partner relationship and give clear, strategic direction to ensure we have clear timelines and expectations per campaign

Requirements

• BA/BS degree in marketing, communications or business management
• 8 years+ in Partnership Marketing, Partnerships, Business Development, Account Management or Channel Sales Management
• Talent contracting and negotiation expertise
• Deep knowledge and constant pulse on the social landscape
• Ability to negotiate contracts with a strong bias for up-holding legal, compliance and financial policies and following proper procedure
• An iterative thinker who can challenges the status quo
• Consummate collaborator committed to communication excellence
• Business development/Partnerships/Account Management experience negotiating complex deals with large, international companies
• Experience working with technology platforms and internet brands
• Existing connections and relationships with the world's leading media & internet brands
• Ability to think strategically about issues, leading to recommendations and action plans
• Ability to think quickly and make decisions, sometimes without all the necessary information
• Comfortable presenting at CxO level
• Strong project/program management experience

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!

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