New

Product Launch Specialist

PTC
United States, Massachusetts, Boston
121 Seaport Boulevard (Show on map)
Jul 28, 2025
Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Job Title: Product Launch Marketing Specialist Reporting To: Senior Director Product Launch and Transactional Marketing Location: In office at Boston, MA HQ- Hybrid office schedule Job Summary:PTC is seeking a dynamic and Product Launch Marketing Specialist to lead our product launch marketing efforts globally. This role is a key team player and oversees our product launch programs globally, with the goal of building a program to harmonize all product launches to a twice per year cadence. Key Responsibilities: Product Launch Program Plan: Plan, build and execute our product launch program in collaboration with product marketing and product teams. Demand Generation: Develop and execute comprehensive demand generation marketing strategies tailored to each product launch, to announce the updated feature set and capabilities to market. Execution:Lead the execution of product launch marketing campaigns, ensuring they are delivered on time, within budget, and meet performance targets. Marketing Communications and PR/AR Support: Working with our PR and AR teams to ensure updates to products are communicated at product launch Event Support: Work closely with the global event teams to include all of the content, presentations and communication happens at our two key product launch events each year (EMEA and US). Channel Ready Programs: Ensure that the campaigns created are ready for the Partner Marketing team to distribute to our channel partners so they can also leverage the campaigns Day-to-Day Responsibilities: Program Management:Collaborate with product marketing and the wider growth teams to ensure synchronization with ongoing marketing campaigns and inclusion of product launch activities in the wider Growth Marketing plans Product Launch Planning: Ensure that all of the product and product marketing teams are providing all of the information and messaging required in order to meet the deadlines for product launch to happen successfully Stakeholder Collaboration:Work closely with sales, product, and other cross-functional teams to align marketing strategies with business goals. Outside-In view: Stay connected to PTC's customers and the market to identify trends, opportunities, and competitive landscape in each region. Reporting:Prepare regular reports on marketing activities, performance, and ROI for senior management and key stakeholders Qualifications: Experience:Minimum of 5 years of experience in B2B marketing, with a proven track record of success in demand generation and product marketing. Language Skills:Fluent in English Project Management: A strong project and program management skillset is essential for this role Preferred Experience: Industry Knowledge:Experience in the PLM and CAD sectors preferable, with large enterprise B2B experience a must Project Management:Strong project management skills, with the ability to manage multiple initiatives simultaneously. Product Marketing:A customer-centric approach, with an understanding of the product launch process would be ideal At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."