Remote

Sr. Marketing Automation Specialist - Audiences & Database

Cision

$100,000-$100,000 USD

United States

Jul 25, 2025

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we'll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

We are seeking a data-driven Sr. Marketing Automation Specialist to support audience segmentation, drive database optimizations, and maintain legal compliance. This role will help ensure our marketing and sales teams have access to actionable data for effective campaign execution and lead follow-up.

Additionally, this role will support the broader marketing team with webinar and event integrations, Eloqua campaign builds, and other marketing campaign configuration activities as needed.

Key Responsibilities:

Audience Segmentation

Partner with marketing teams to translate campaign briefs into audience criteria and targeting logic

Build audience segments based on defined include / exclude criteria including customer, behavioral, firmographic, and demographic attributes

Manage data availability across our various databases, automating data flows when possible and performing manual data extracts and uploads as needed

Report on key audience metrics including volume, growth, and engagement

Database Management

Maintain the health of our marketing databases ensuring segmentation and list load best practices are being followed

Ensure compliance with global data regulations (GDPR, CAN-SPAM, CCPA) as directed by our Data Protection Officer

Manage opt out processes ensuring global alignment and adherence

Perform regular database clean-ups maintaining our contractual limits

Support enrichment and contact acquisition through automated and ad hoc ZoomInfo workflows

Marketing Campaign Support

Manage technical setup for webinars and events configuring integrations and testing data flows

Support email marketing campaign execution with complex Eloqua campaign builds and other system configurations

Provide landing page and form support to the Campaign and Web Teams ensuring data is properly captured for tracking and compliance

Qualifications:

3+ years of experience in B2B marketing operations, marketing automation, or database marketing.

Strong proficiency for managing segmentation logic, complex data structures, and data hygiene processes.

Experience working with Marketing Automation platforms (preferably Eloqua or Marketo) and CRMs (preferably Salesforce).

Working knowledge of compliance standards and email marketing best practices.

Proficient in Excel especially with data cleanup and manipulation

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and itsBrandwatchandFalcon.iosocial media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud, visitwww.cision.comand follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing theCEO Action for Diversity & Inclusion pledgeand named a "Top Diversity Employer" for 2021 byDiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com

Please review ourGlobal Candidate Data Privacy Statementto learn about Cision's commitmentto protecting personal data collected during the hiring process.

For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors.

Remote USA Pay Range

$100,000 — $100,000 USD