Program Marketing Manager

About Us:

• If you're looking for an opportunity to transform the lives of poor and homeless men, women, and children in your community, we may have a job for you.
• Since 1972, Metropolitan Ministries has been providing life-changing solutions for those who are homeless and at risk of becoming homeless in Tampa Bay.
• We are a grassroots, donor, and volunteer-fueled community nonprofit. At Metropolitan Ministries, we serve families in Hillsborough, Pinellas, Pasco, Polk and Hernando counties with compassion, practical help, and a willingness to make a huge difference.

What we offer:

* Salary: $56,000 - $60,000

* Group health, vision, and dental coverage at affordable rates, along with family coverage if you choose to purchase it.

* Preventative care is 100% covered (free) on all plans.

* PTO is offered to full-time and part-time employees.

* 11 days of PTO and 10 paid holidays annually.

* Option to participate in the 401K plan with employer match.

* $15,000 in employee Life Insurance paid for by Metropolitan Ministries.

* Employee Assistance Program

* Option to participate in supplemental group insurance plans at affordable rates.

* Tuition reimbursement program

* Training and career development.

* Discounted membership at the YMCA.

Job Functions:

The Program Marketing Manager (PMM) plays a crucial role in promoting the organization's programs and ensuring their success. Responsible for driving awareness and engagement to beneficiaries while also garnering support for the organization's programs by developing and executing strategic marketing initiatives, building relationships, and showcasing the impact of the organization's work.

Essential Responsibilities:

• Understand Programs and Services: maintain a deep understanding of programs and services offerings while considering both the organizational perspective and the beneficiary perspective, as well as the community perspective.
• Collaborate with Program Staff: work closely with program staff to understand and articulate programs and services offerings to beneficiaries.
• Tailor Messages: craft unique messages tailored to client audiences who interact with the programs, as well as volunteers, and donors.
• Manage Program Brand Identity: ensure brand identity is consistent and strong across all program marketing materials, website, social media, and client communication channels.
• Highlight Impact: help gather stories and testimonials that highlight the impact of programs. Focus on showcasing the impact of programs through compelling stories and data.
• Create and Distribute Client Content: create compelling content, such as website copy and digital/printed materials. Ensure content is engaging, informative, and optimized for client care.
• Develop Marketing Strategies: help create and implement comprehensive marketing strategies and awareness campaigns aligned with program mission and goals.
• Manage Online Presence: manage program website content, ensuring it is user-friendly, visually appealing, and engaging for clients.
• Conduct Marketing Analytics: track key performance indicators (KPIs) like website traffic, engagement rates, and conversions to measure the success of client marketing campaigns and make data-driven decisions.
• Donor Engagement: play a role in communicating the impact of donations to programs to foster trust and loyalty, and support fundraising efforts.

Education and Experience:

Minimum BS/BA degree in marketing or related field. Three to five years of direct and proven work experience in marketing and brand communications.

Skills Requirements:

Working knowledge of Word Press, Social Media Platforms, Adobe, Canva, CRMs and Marketing Automation Systems. Strong communication, writing, and proofreading skills: essential for crafting effective messages, materials, and stories. Analytical skills: ability to track and analyze marketing data to measure success. Digital marketing: proficiency in areas like SEO, social media, email, and online advertising. Creativity and innovation: essential for developing engaging content and strategies.

Passion for the mission: authenticity and enthusiasm for the cause are crucial for inspiring supporters and engaging beneficiaries. Works well under pressure and ability to shift priorities quickly with grace. Self-motivated; proactively and effectively manages up. An ability to handle job-related matters in a professional and diplomatic manner with a willingness to accept constructive criticism. Commitment to working with cross-functional teams. Ability to effectively use computer equipment: monitor, keyboard, mouse, and other computer-related peripherals. Additional skills in Microsoft 365 suite of products. Ability to effectively use computer equipment: monitor, keyboard, mouse, and other computer-related peripherals. Additional skills in Microsoft 365 suite of products. Photography and videography skills are a plus.

Bilingual English/Spanish verbal and written communication is a plus. Demonstrate maturity and sensitivity to issues of faith, poverty, homelessness, culture, and working alongside people from a wide variety of backgrounds.

Physical Requirements:

Ability to stand and sit for long periods of time. Ability to walk and climb stairs and to lift 20 lbs. Physically able to work in outdoor/temporary shelter environment considering the local climate and its normal fluctuations.

Other:

Must demonstrate legal authorization to work in the United States. Must be able to communicate effectively in English. Valid FL driver's license with a good driving record and insured vehicle to transport self to various locations and events when necessary. Available during core office hours (8:30 a.m.-5 p.m. weekdays) with shared coverage of special events on some evenings, weekends, and holidays during peak time periods is necessary.

This is an on-site position based in the Tampa office. There is flexibility to work from home (1 or 2 days per week) as schedule and department coverage permit.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving individuals throughout our local communities. People of color, women, LGBTQIA+, Veterans and persons with disabilities are encouraged to apply.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.

Metropolitan Ministries is committed to offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at 813-209-1083 or via email at Daryl.Belluccia@Metromin.org