Director - Marketing Insights

APGFCU - Your Community Credit Union! For over 80 years, APGFCU has shared our financial experience and provided valuable products and services to build stability and financial independence, one member at a time. We are looking for those who want to join this movement and become a part of a growing organization. We offer competitive pay and great benefits.

SUMMARY: The Director of Marketing Insights leads the development of actionable insights that inform marketing strategies and drive business growth. This role is responsible for aligning marketing initiatives with organizational goals by leveraging market research, consumer data, and performance analytics to drive effective marketing strategies. The position manages one direct report (Research Analyst) and collaborates cross-functionally to ensure data-driven decision-making across the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leadership:

• Lead and mentor analyst(s) and/or manage external research partners to deliver high-quality insights.

Strategy Development:

• Develop and recommend marketing strategies in alignment with company goals.
• Partner with cross-functional teams to ensure cohesive go-to-market strategies.
• Identify growth opportunities through market segmentation, competitive analysis, and trend forecasting.
• Champion a member-first approach by translating insights into personalized marketing strategies that enhance member engagement and loyalty.
• Craft compelling data-driven narratives to influence marketing strategy and executive decision-making.

Market Research, Insights & Analytics:

• Oversee qualitative and quantitative research initiatives to understand consumer/member needs, behaviors, perceptions, and brand awareness.
• Utilize research, segmentation, data mining, and consumer profiling to develop target marketing strategies.
• Track and monitor KPIs (conversion rates, acquisition costs, etc.), ROI, and campaign performance across all marketing channels and recommend optimizations.
• Translate complex data into clear, actionable insights for executive leadership.
• Identify and evaluate emerging marketing technologies and methodologies to enhance insight generation and campaign effectiveness.
• Stay ahead of industry trends and competitor strategies.

Budget & Planning:

• Manage annual marketing planning and budgeting processes.
• Ensure efficient allocation of resources based on strategic priorities and performance data.

Communication & Collaboration:

• Communicate insights and recommendations to business stakeholders.
• Collaborate with marketing, business intelligence, and other teams.
• Serve as a subject matter expert on target markets, demographics, and member segments.

Additional: Responsible for completion of applicable training and compliance with federal regulations and APGFCU policies and procedures as related to the duties of this position (Bank Secrecy Act, Information Security, as examples, if applicable).

QUALIFICATIONS:

EDUCATION: A bachelor's degree with an emphasis in marketing, statistics, economics, business, or a related field. MBA preferred.

EXPERIENCE: Seven to 10 years' experience in market research, preferably in a financial institution with at least two years in a leadership capacity. Proven track record of developing and executing successful marketing strategies. Strong analytical skills with experience in data visualization and marketing analytics tools. Excellent communication and storytelling skills, with the ability to influence senior stakeholders. Leverage tools such as Tableau, Power BI, SQL, or Claritas P$YCLE Premier to analyze and visualize data

KNOWLEDGE, SKILLS, AND ABILITIES: Must know all methods of research methodology, including statistical analysis, with an understanding of achieving a high degree of confidence. Strong analytical and critical thinking skills and an understanding of competitive analysis and benchmarking methodologies. Ability to obtain, analyze, and communicate statistical data. Possesses strong technical, interpersonal, and problem-solving skills. Ability to take a project from conception to roll-out and evaluate the process for future improvement. Ability to work collaboratively to turn raw research data into actionable plans for management's consideration. Exceptional written, oral, and presentation communication abilities and able to work with all levels of the credit union.

Compensation information: Offers are based on experience and education.

$92,872.00 - $116,084.80 annually

APGFCU provides comprehensive benefits such as: medical and dental (shared expense), vision, 401(k), life and disability insurance, flexible spending account, employee assistance program, referral program, educational assistance, holidays, annual leave and sick leave.

APGFCU is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability to Protected Veteran status. Please use the attached link to view the EEO law poster http://www1.eeoc.gov/employers/poster.cfm

APGFCU is committed to working with and providing reasonable accommodations to persons of all abilities, including persons with disabilities. If you need a reasonable accommodation for any part of the employment process, please send to the Human Resources Department and let us know the nature of your request and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodations will be responded to from this e-mail address.