Product Marketing Specialist

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: remote (#Li-Remote) supporting the West Coast.

This role is contributing to the Electrification Distribution Solutions business.

You will be mainly accountable for:

• Drive Business Growth: Achieve double-digit annual growth in Medium Voltage Outdoor Products and Instrument Transformers & Sensors by developing strategic plans and executing targeted customer action plans.
• Build Strategic Relationships: Foster strong internal and external partnerships with ABB field sales, channels, end customers, and other ABB business units, with a focus on end-user engagement and collaboration.
• Lead Commercial and Technical Initiatives: Evaluate customer needs, implement business strategies, lead cross-functional project teams, negotiate commercial arrangements, and ensure product viability and market alignment.
• Support and Compliance: Provide training and guidance, maintain performance standards, develop long-term regional strategies, ensure legal compliance, and travel as needed (approx. 30%) to support accounts and initiatives.

Qualifications for the role

• Education & Experience: Minimum 6 years of technical, application, and marketing experience with a BS in Engineering, Marketing, or a related field (Electrical Engineering preferred); advanced degree is a plus.
• Technical Expertise: Strong background in medium voltage power distribution systems and equipment, including Instrument Transformers, switchgear, transformers, reclosers, and breakers.
• Customer & Market Insight: Skilled in analyzing market trends, understanding customer procurement processes, and developing tailored strategies to drive ABB product adoption and sales growth.
• Communication & Ethics: Ability to clearly and persuasively communicate technical product benefits to customers and partners; committed to ABB's safety and business ethics policies.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us
ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.

MyBenefitsABB.com

While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $98,700 and $183,300 annually and is eligible for a short-term incentive plan/annual bonus.