Senior Manager of Base Personalization

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

As the Senior Manager of Base Personalization, you will be a pivotal link between GTS, marketing, and the channel technology teams. Your primary objective will be to drive the successful implementation of marketing personalization enhancements within our channel technology tools, directly contributing to churn reduction. This dynamic role demands a deep understanding of business strategy. This position is an integral part of the Base Marketing & Marketing Communications group within Verizon Consumer Group.

Responsibilities include:

• Optimizing the Next Best Offer/Action (NBX) engine to arbitrate marketing actions across various channel tools: POS (Retail, Indirect, and Inside Sales), ACSS, MVO, and MVA.

• Driving incremental revenue through add-a-line initiatives, plan and service step-ups, and perk and product adoption.

• Protecting the existing customer base by reducing voluntary churn.

• Collaborating within ACTs to develop marketing solutions, write user stories, gain alignment, define testing requirements, and communicate progress to marketing stakeholders.

• Driving the technical roadmap across stakeholder groups including marketing, AI&D, GTS, CXO, and channel partners.

What we are looking for...

You are a driven, intelligent, and diligent team player who embraces new challenges and masters new concepts. You possess both creativity and vision, yet are also capable of structuring project plans, brainstorming technical implementations, and crafting presentations. You can confidently lead or follow, and are comfortable voicing well-informed, dissenting opinions while always treating others and their views with respect.

You need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience and working knowledge of Catalyst, JIRA and Verizon Agile process.

• Experience working on projects impacting ACSS or POS (Retail, Indirect or Inside Sales).

• Experience in testing, business analysis, and/or workflow development.

• Experience managing multiple, competing projects while meeting objectives for timeliness and accuracy.

Even better if you have:

• Proven track record of loyalty & growth marketing ideation and execution.

• Clear communication skills and attention to detail.

• Time in a large/complex organization, where developing strong interpersonal relationships and leading through influence are keys to success.

• Detailed understanding of VZW systems and how they work together to deliver and provision offers.

• Experience with the PegaSystems platform.

• Strong self-initiative - the ability to deal with a high degree of ambiguity and drive clarity in critical areas while working in a fast-paced environment.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.