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Associate Director, Engagement Analytics

IPG Health
United States, New York, New York
622 3rd Avenue (Show on map)
Jul 16, 2025
Job Description About the Job: As an Associate Director, Engagement Analytics, you'll lead a team driving analytics projects and delivering insights to optimize client engagement. With expertise in marketing, advertising, and healthcare analytics, you'll develop strategies, collaborate across teams, and present to senior clients, embodying an EDI mindset and fostering inclusivity. A Day in the Life: Develop collaborative relationships with internal teams and clients, presenting Engagement Analytics deliverables and incorporating feedback. Mentor junior team members in developing and quality-assuring their work, translating data into insights that fuel decision making. Communicate with internal and external partners to ensure strong working relationships and stay up-to-date on industry knowledge. Build junior staff's understanding of brand goals and how Engagement Analytics can support them, and share knowledge to enhance team capabilities. Manage the creation of flexible plans that respond to market needs, brand lifecycle, and competitive changes. Continue to acquire knowledge about Engagement Analytics and make actionable recommendations to drive brand growth. Work closely with stakeholders, present ideas to clients, and support senior team members on new business pitches, with potential to lead accounts with limited supervision. What you will need:* Bachelor's degree in Analytics or Data Science, with 5+ years of experience in data-driven marketing strategy, analytics, or research. Analytic, qualitative, and quantitative problem-solving skills, with experience in digital media, web, marketing data, and analytics platforms. Advanced skills in Excel, experience with data visualization tools like Tableau, and proficiency in web analytics platforms like Adobe and Google Analytics. Experience with syndicated research sources and tools, such as Gfk MRI-Simmons, Nielsen, and comScore. Strong communication skills, including written, verbal, and interpersonal, with the ability to influence others and collaborate with teams. Strong project management skills, with the ability to manage multiple projects simultaneously. *Commitment to detail and follow-through. Salary $120,000 - $160,000 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://www.area23hc.com/ Part of the IPG Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum's 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.