Expert EV Business Development Specialist, EV Fleet Advisory Services

Requisition ID# 165940

Job Category: Customer Support / Operations

Job Level: Individual Contributor

Business Unit: Engineering, Planning & Strategy

Work Type: Hybrid

Job Location: Oakland

Department Overview

The Clean Energy Transportation (CET) group is focused on accelerating the adoption of clean vehicles in California and has an ambitious goal of electrifying 3 million vehicles by 2030. CET leads a ~$0.6B portfolio of transportation electrification (TE) programs to increase the adoption of clean vehicles in California as we work to address one of the largest contributors to climate change - and we need a motivated, organized strategic thinker to help us expand this portfolio. We serve PG&E's customers by deploying electric vehicle programs to increase access to charging infrastructure, reduce total cost of electric vehicle ownership, educating our customers and pursuing innovative strategies to unlock additional benefits to EV drivers and the grid.

Team Overview:

PG&E believes that if properly managed, EVs can provide a quadruple value stack of reliability, resiliency, affordability, and lower GHG emissions for the grid and for our customers. The first step in achieving that vision is facilitating the transition to electric vehicles for our customers by simplifying the process, educating customers on the benefits of EVs, and connecting customers to available resources and incentives. CET's EV Customer Programs team manages a robust portfolio of EV programs and contributes to the overarching strategy for finding solutions to customer barriers to EV adoption.

Position Summary

CET's EV Fleet Advisory Services (EV FAS) program is focused on guiding commercial and municipal customers through their transportation electrification (TE) journey and provides a centralized point of contact within PG&E. EV FAS covers a wide breadth of TE topics, including site selection, fleet electrification planning, rate selection, load management, and vehicle to grid integration. The advisors serve as subject matter experts to enable the electrification of medium- and heavy-duty fleet vehicles. The Business Development Specialist will lead efforts to connect existing fleet managers and operators to EV FAS, accelerating program uptake and EV adoption.

The Business Development Specialist will support the larger EV FAS program by developing strategic outreach and engagement efforts, serving as the public face of the program at events, and developing key relationships to drive lead generation.

The successful candidate will:

• Establish a robust business development pipeline through industry engagement, external marketing efforts, event attendance, and strategic communications.
• Lead internal coordination for marketing, engagement, and outreach efforts with PG&E's Business Energy Solutions, Marketing, Communications, Public Affairs, and IT teams, in addition to coordinating externally with contractors, key stakeholders, and customers.
• Be an advocate for medium- and heavy-duty fleet electrification and EV adoption more generally.

The role is classified as hybrid (0-3 days per week in office), working primarily from your remote office and in-person in the Oakland General Office to attend team meetings or as business needs require. The role will also require significant travel throughout PG&E's service territory to attend events and engage with stakeholders in person.

PG&E is providing the salary range that the company in good faith believes it might pay for this position at the time of the job posting. This compensation range is specific to the locality of the job. The actual salary paid to an individual will be based on multiple factors, including, but not limited to, specific skills, education, licenses or certifications, experience, market value, geographic location, and internal equity. Although we estimate the successful candidate hired into this role will be placed between the entry point and the middle of the range, the decision will be made on a case-by-case basis related to these factors.This job is also eligible to participate in PG&E's discretionary incentive compensation programs.

A reasonable salary range is:

• Bay Area Minimum: $118,000
  Bay Area Maximum: $188,000

Job Responsibilities

• Establish a business development strategy for EV FAS and coordinate implementation with Program Manager, internal partners, and external contractors and stakeholders
• Deliver on customer acquisition targets for EV FAS
• Oversee events calendar and marketing, coordinate team attendance with Supervisor
• Manage third-party marketing, engagement, and outreach efforts and direct any necessary process improvements
• Launch strategic engagement initiatives that may include direct customer outreach, event participation, partner engagement, etc.
• Collaborate closely with Marketing, BES, and Public Affairs teams to reach priority market segments
• Manage marketing and sales collateral and develop sales presentations and strategies to help the team drive program interest and participation
• Cultivate and maintain customer, partner, and stakeholder relationships to encourage future program participation
• Develop an in-depth understanding of the end-to-end customer journey and lead continuous improvement efforts to ensure lead conversion

Knowledge, Skills, and Abilities

• Team first attitude
• Excellent oral and written communication skills and demonstrated ability to develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Experience building a network of partners and program evangelists to foster program participation
• Experience producing impactful digital and in person events, collateral, and marketing campaigns
• Proven ability to develop and implement B2B outreach and engagement strategies
• Experience managing third party vendors, consultants, and contractors to build a robust sales pipeline
• Ability to develop working relationships with customers and business partners ensuring that work plans and operations are coordinated, represent the needs of customers and the EV market, and are aligned with portfolio goals and objectives
• Ability to represent the company with customers or at industry events
• Ability to work constructively, collaborate, drive progress and resolve challenges across internal and external stakeholders
• Knowledge of EV market and industry ecosystem, experience with customer facing programs and exposure to customer pain points
• Ability to work in a sometimes-ambiguous environment and/or with nascent technologies
• Ability to make demanding work fun

Qualifications

Minimum:

• Bachelor's degree preferred or 8 or more years of industry related experience.
• Typically requires 8 or more years of relevant experience

Desired:

• Valid California Driver's License
• Prior business development experience
• Subject matter expertise and established relationships with stakeholders in one or more high-impact areas within Clean Transportation, ideally through a customer facing program
• Demonstrated experience developing a sales pipeline for a new program
• Strong strategic and relational capabilities
• Detail oriented with excellent organization and time management skills
• Demonstrated ability to manage multiple projects simultaneously, prioritize and deliver quality results on time
• Knowledge of utility processes related to infrastructure installation in support of EV charging
• Knowledge of relevant federal, state, and local regulations and laws - for example CARB, CEC, and CPUC - as needed to perform at the job level
• Ability to work independently in a fast-paced, multi-stakeholder environment
• Minimum of 3-4 days a month of event travel