Marketing Analyst

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our lifecycle marketing team builds thoughtful marketing strategies to deliver messages that matter to our audiences, communicated through email, push notifications and in-app surfaces. We have the unique opportunity to create engaging campaigns across the user lifecycle and run in-depth analyses that result in actionable insights. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

You will be based in or around the Bay area, and report into one of our Product Marketing Managers.

You will:

• Own the strategy and execution of lifecycle marketing campaigns across the funnel. This involves development of new campaigns and optimizing campaigns to drive engagement and retention.
• Define audience targeting strategies by leveraging data from various sources, exploring rider behavior patterns, and providing recommendations for campaign strategies.
• Develop A/B and multivariate testing plans to optimize marketing initiatives. This includes defining clear hypotheses, identifying key metrics for evaluation and ensuring proper tracking is in place.
• Monitor the performance of ongoing marketing campaigns and promotions across various channels. Providing updates and recommendations for adjustments to maximize results.
• Responsible for tracking and measuring the overall impact of growth marketing efforts on key business objectives. This involves developing comprehensive measurement frameworks, attributing impact across different initiatives, and providing a holistic view of marketing effectiveness.

You have:

• 7+ years in a lifecycle marketing role with experience in owning cross-channel campaigns from ideation to measurement.
• Solid understanding of customer lifecycle marketing principles, experiment methodologies, and content creation strategies for different channels.
• Strong proficiency in SQL for data extraction, manipulation, and complex analysis.
• Hands-on experience with one or more marketing platforms (e.g., HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud) for campaign setup and execution.
• Proven experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio) to create insightful reports and dashboards that will inform future strategies.

We prefer:

• Experience at another ride hailing or marketplace company.
• Experience with launching promotions and measuring longer term impact of a promotional portfolio.

#LI-Hybrid

This is a hybrid remote/in-office role.