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Lead Marketing - Campaign
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![]() United States, Wisconsin | |
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Auto req ID: 36030 At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be. This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work.Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that's sufficient for completing their job remotely. Job Summary
The Campaign Lead will oversee projects within the campaign management area of Product & Equity Campaign Marketing. They will lead the overall strategic direction, coordination, implementation, and execution of specific projects to deliver marketing campaign objectives. This individual will work with cross-functional project teams and pass along strategic direction (from the Campaign Manager and Team Director), marketing communications, and assets to regional and dealer partners for execution within their region and market teams. The Campaign Lead has a specific focus on omni-channel execution with H-D.com, organic social, H-D Museum, HOG, and events. The lead ensures collaborative planning for owned H-D channels, inputs into the North America product campaign plan, and aids with budgeting, agency management, and creative asset production. The marketing lead is a key stakeholder in ensuring successful model year campaign launch and supports the Dealer Digital Program and MDF program as needed, to ensure cross-channel alignment of key messages and product in the region. The ideal candidate for this role must be a motivated self-starter that is always looking to improve their work and make a difference in Global Marketing. They ensure all projects are completed with consistency to the company strategy and goals. Job Responsibilities
Education Requirements
High School Diploma or Equivalent Required Education Specifications
Bachelor's Degree Preferred Experience Requirements
Required
Preferred
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience. The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience. We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here. Applicants must be currently authorized to work in the United States. Direct Reports:No #LI-REMOTE |