Chief Marketing Officer (CMO), AECO

We are seeking a bold and visionary Chief Marketing Officer (CMO) to lead our global marketing organization. The ideal candidate will bring a blend of strategic acumen, digital transformation experience, and deep understanding of enterprise SaaS marketing. This role will focus on strengthening brand leadership, driving pipeline through demand generation, and leading our AI marketing strategy to scale globally.

Strategic Leadership

• Define and execute the global marketing vision aligned with the company's growth, innovation, and brand goals.

• Partner with Product, Sales, Customer Success, and the Executive Team to align marketing strategies with business objectives.

• Manage the consistent brand management and brand narrative across a broad spectrum of solutions and key stakeholders.

Demand Generation

• Lead a high-performing global demand generation engine that drives measurable pipeline growth across regions and segments.

• Effectively synthesize value propositions of a broad portfolio targeting dozens of personas into a manageable set of coherent, scalable marketing programs.

• Oversee the design and execution of multi-channel campaigns (digital, ABM, events, SEO/SEM) with a strong focus on ROI.

• Collaborate with sales leadership to ensure alignment between marketing programs and revenue goals.

AI-Driven Marketing Innovation & Marketing Technology

• Develop and implement an AI-forward marketing strategy, leveraging data science, predictive analytics, and generative AI to personalize engagement, optimize campaigns, and scale operations.

• Evaluate and integrate new AI technologies to enhance content creation, customer segmentation, lead scoring, and lifecycle marketing.

• Manage and maintain ongoing best in class Marketing Technology (MarTech) infrastructure to support the Trimble marketing ecosystem.

Brand & Communications

• Strengthen and evolve the global brand, ensuring consistent messaging and market positioning across all channels.

• Drive executive and segment communications, public relations and thought leadership..

Go-to-Market & Product Marketing Initiatives

• Own and drive the go-to-market (GTM) strategy, in collaboration with Sales, Product, and Customer Success, to optimize market penetration and growth.

• Guide competitive intelligence, market segmentation, and customer insights to inform strategic decision-making.

• Leverage customer insights to align marketing efforts with market needs, driving product adoption and engagement.

Marketing Operations & Marketing Performance

• Drive the Trimble Marketing Transformation (MX) and Marketing Operations (MOPs) to establish efficient campaign & web operations.

• Align critical Marketing KPIs for MQL conversion rates, Sales Pipeline conversion rates, and campaign ROI with quarterly sales channel goals.

Team & Organizational Development

• Build and lead a world-class marketing organization with a culture of innovation, accountability, and agility

• Mentor and develop leadership talent, ensuring organizational design supports scale and growth.

• 15+ years of marketing leadership experience, with at least 5 years in a CMO or equivalent role at a global B2B SaaS or enterprise technology company.

• Proven success in scaling demand generation in complex sales environments.

• Demonstrated ability to lead digital transformation and leverage AI in marketing operations.

• Strong strategic thinking with operational rigor and executional excellence.

• Exceptional communication, stakeholder management, and leadership skills.

• Experience in or exposure to the construction, infrastructure, or industrial tech sectors is a plus.

About Our AECO Division

Trimble's AECO segment is a global leader in construction technology, empowering the world's largest infrastructure and building projects with cutting-edge software solutions. With over $1.5B in annual revenue and operations across five continents, we are redefining how construction is designed, managed, and delivered.

Trimble's Inclusiveness Commitment

We believe in celebrating our differences, and that is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work. We have programs in place to make sure our people are seen, heard, and welcomed and most importantly that they know they belong, no matter who they are or where they are coming from.

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Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

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Hiring Range:

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Bonus Eligible?

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Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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