Marketing Specialist

Tyler Technologies
United States, Texas, Plano
May 30, 2025
Marketing Specialist Apply Online We're seeking a Marketing Specialist to support and manage strategic marketing initiatives targeting government organizations and the communities they serve. The ideal candidate is a strong project manager with excellent copywriting skills, a quick grasp of marketing technology platforms, and a few years of experience with email, social media, and performance reporting through tools like Google Analytics and Power BI. This role collaborates with specialist teams to orchestrate and report on each campaign, and includes opportunities for growth while directly benefiting local communities. As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector. Location Plano, Texas \| Yarmouth, Maine \| Overland Park, Kansas Travel 10-25% Responsibilities Develop and implement innovative, multi-faceted marketing campaigns, which may include email, print, social media, web, webinar, video, and in-persontouchpointswith clients and prospects Become adept in the Tyler voice and writing style, using this to write effective, compelling content for the web, email, and collateral including brochures, product sheets, white papers, client profiles, videos, and more Ensure marketing messaging is consistent and drives the key messages in an impactful way Provide lead generation or client outreach support at events, such as trade shows or conferences, including on-site coordination where required Manage projects so assigned deliverables are completed on time and with efficient use of resources; work with manager to prioritize projects for maximum business impact Track assignments and the results of projects and campaigns so the impact of work can be reported by the team manager Develop product knowledge and/or obtain product knowledge from internal subject matter experts tocommunicate about Tyler solutions clearly and accuratelyto an external audience Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed Meet and communicatewith team members, clients, and stakeholders via email, chat, phone/video call, or in-person discussion, including with people in other offices or remote locations Qualifications Bachelor's degree in a related field or equivalent experience At least5years of marketing experience An understanding of marketing communications vehicles, including email,social media, collateral, video, web, and tradeshows Experience effectively managing a variety of marketing projects and timelines Strong writing skills and experience ExpertisewithAP style Mastery ofMicrosoft Office (Word, Excel, PowerPoint, Outlook) Knowledge of digital marketing channels A positive attitude Advertising or PR agency experience a plus Apply Online Requisition Number:2025-7013 Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.