Digital Analytics Manager

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Content Strategy, Digital Production, Executive Communications, Issues Management, Marketing, Media Relations, Social Media, Visual Communications, UNC Creative and the UNC Visitors Center.

This position will operate on a 4:1 hybrid schedule, which means four days per week in our Chapel Hill office and one day remote. Please note that this schedule is mandatory and non-negotiable for all team members in the department.

Reporting to the Director of Marketing Strategy, the Digital Analytics Manager is a key member of the Marketing team developing data-driven solutions and maximizing ROI for marketing and communications tactics, vehicles and channels. This position will manage data collection, analysis, and reporting, as well as the development, assessment and interpretation of information to inform strategic decisions. The Digital Analytics Manager will assist in establishing appropriate KPIs and success metrics for each campaign, identify the appropriate quantitative or qualitative data required for key decision-making and support the development, implementation, and refinement of standard marketing processes to maximize efficiency and effectiveness.

Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor's degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.

* Proven experience building assessment reports in a data-driven organization.
* Analytical ability to assess evolving marketing environments, anticipating future business needs and possible solutions.
* Experience with qualitative and quantitative research development, conducting/fielding/overseeing research studies and final research analysis.
* Understanding of the full marketing mix across paid, owned and earned channels.
* Proficient and up-to-date knowledge of constantly evolving analytics methodologies, including, but not limited to:
o Google Analytics (including Google Tag Manager and Google Data Studio);
o G4
o Social Media: Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok analytics
o CRM analytics
* Excellent verbal and written communication skills.

* Prior experience with Power BI
* Advanced skill using SQL for querying data and software applications such as Excel and PowerPoint to interpret and present information
* Experience utilizing MS Office and database applications, including CRM databases, data visualization programs and survey design platforms is a plus.
* Familiarity with the unique challenges and opportunities in marketing for a public research university.

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.