Join a fast-growing >$1B industrial services company delivering innovative power management, renewables, and electro-mechanical solutions. Reporting to the Sr. Director of Marketing, you'll collaborate with the Regional Manager and other to drive revenue growth of our Power Management Division (PMD) through data-driven marketing strategies and Go-To-Market plans that aligns with Value Creation priorities and sales goals.
Responsibilities & Expectations:
- Revenue Growth Strategy: Develop and execute data-driven marketing strategies through GTM Plans that help drive sales, revenue, and brand awareness
- Sales & Marketing Alignment: Work closely with sales teams to ensure seamless integration of marketing campaigns with sales processes and to optimize lead flow and conversion rates
- Lead Generation & Nurturing: Build and manage Account Based Marketing (ABM) campaigns that target key customer segments, using a variety of marketing channels (email, SEO, social media, paid ads, etc.)
- Campaign Optimization: Monitor and analyze campaign performance, adjusting strategies to maximize conversion rates, lead quality, and overall revenue impact
- Collaboration & Stakeholder Management: Partner with sales, content, and engineering teams to create compelling campaigns and ensure consistent messaging across all touchpoints
- Market research & Insights: Continuously evaluate market trends, competitor activity, and customer needs to inform marketing strategies and enhance customer acquisition
- Data-Driven Decision Making: Leveraging analytics tools to track and report on key performance metrics (KPIs) like lead generation, conversion, pipeline contribution, and ROI
Qualifications and Competencies:
- 7+ years experience in B2B marketing or marcom with a focus on frontline business development and sales enablement in a power management business
- Bachelor's Degree in Marketing, Business, or related field
- Strong experience in lead generation, sales alignment, and campaign optimization
- Hands-On experience with email marketing, SEO/SEM, paid advertising, social media, and marketing automation tools (e.g. HubSpot, Marketo)
- Ability to analyze campaign performance data and adjust strategies based on insights to improve lead generation and conversion rates
- Proven ability to manage multiple high-priority marketing campaigns simultaneously while delivering on deadlines
- Strong cross-functional collaboration skills, working closely with sales, content, and product teams to meet objectives
- Familiarity with CRM platforms (Salesforce or similar) preferred
- Experience with working in the industrial or B2B sectors preferred
You'll thrive at IPS if you...
* Lead with integrity and prioritize safety. You demonstrate high standards and commit to a safe, ethical workplace.
* Value teamwork and accountability. You work well with others, take responsibility, serve others, and deliver on your commitments.
* Focus on the customer. You are dedicated to providing an unmatched customer experience and exceeding expectations.
* Have an entrepreneurial spirit. You're proactive, innovative, and thrive in a fast-paced environment.
* Communicate effectively and with purpose. You keep everyone informed with clear, concise communication.
* Stay curious and love to learn. You continuously seek new knowledge and grow personally and professionally.
Who We Are:
At Integrated Power Services (IPS), we're committed to empowering you to make a meaningful impact. As the industry's leading and fastest-growing service provider, IPS offers single-source electromechanical and power management solutions to enhance the reliability of critical infrastructure across North America and the United Kingdom. We serve over 30,000 essential customer locations, from renewable energy pioneers to hospitals, manufacturers, and municipalities, helping them avoid costly downtime and ensure mission-critical operations.
When you join IPS, you're joining a team that's revolutionizing equipment and process reliability across diverse sectors, from power generation to petrochemicals, and beyond. You'll learn from industry experts, grow alongside a talented workforce, and be part of a company that is built on the Shared Values of Safety, Integrity, Teamwork, Accountability, Customer Focus, and Entrepreneurial Spirit.
Benefits:
- Paid Time Off (PTO)
- 401k Employer Match
- Bonus Incentives
- Tuition Reimbursement Program
- Medical, Dental and Vision plans
- Employee Assistance Program (EAP)
- And more!
IPS is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Any offer of employment is contingent upon the successful completion of a background and driving record investigation. As a federal contractor, our company is committed to maintaining a safe and drug-free workplace. Candidates for this position are required to complete a pre-employment drug screen successfully. The drug screening process will include testing for substances that may impair one's ability to perform the job safely and effectively.
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