Senior Marketing Manager

Dallas Hotel

The Omni Dallas Hotel, in the center of the revitalized downtown Dallas, is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, entertainment and more! The Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Gold Certification standards, placing it on the forefront of environmental awareness and conservation in the city.

The Omni Dallas Hotel's associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Dallas Hotel may be your perfect match.

The Senior Marketing Manager provides clear direction and mentorship to marketing professionals and agency partners, fostering collaboration, creativity and accountability.

The Senior Marketing Manager ensures that the team is aligned with business goals, equipped with the right resources and empowered to deliver impactful campaigns that elevate the brand and drive commercial success. Effective team management, including workload balancing, performance coaching and professional development, is central to this role's success.

Oversee the planning, development and execution of integrated marketing strategies and full-funnel campaigns across all channels including digital, print, media, PR, promotions and on-property activations
• Ensure all marketing initiatives align with brand guidelines, seasonal programming, sales objectives and revenue goals
• Lead campaign calendar planning in collaboration with Sales, Revenue Management and F&B teams
• Evaluate marketing mix performance and adjust strategy based on data, business needs and industry trends
• Direct the creative process, including message development, design reviews and brand storytelling across platforms
• Represent the property voice in all marketing efforts, from advertising and social content to collateral and experiential activations
• Collaborate with the PR and Content team on photography, influencer engagement and brand partnerships
• Define KPIs, monitor performance, analyze data to extract insights, and maintain reporting dashboards to communicate results and inform strategy adjustments to internal stakeholders and leadership
• Regularly analyze data to identify trends, challenges, opportunities and translate insights into actionable strategies
• Provide leadership, mentorship, and professional development to Marketing team members and agency partners, fostering a culture of accountability, innovation and continuous learning
• Partner with the Director of Sales & Marketing on department budget oversight, ensuring campaigns are cost-effective and on-target
• Serve as the central marketing lead for key initiatives involving Sales, Events, Food & Beverage, Spa and other departments
• Support hotel activations and external marketing opportunities, including community partnerships, media engagements, and special events as needed
• Lead internal marketing meetings and facilitate clear communication and collaboration among all stakeholders
• Represent the hotel in external-facing opportunities including community partnerships, media appointments and destination initiatives
• Collaborate closely with agency partners to ensure digital campaigns deliver on KPIs and remain within budget and contribute to cost effective marketing spend
• Serve as an in-house expert on digital trends, platform updates and targeting advancements
• Collaborate closely with hotel and corporate leadership on key initiatives, providing project management, strategic input, and ongoing oversight to ensure successful execution

• Bachelor's degree in marketing, Advertising or related field
• Minimum of 5-years of progressive marketing experience, including strategic campaign planning and multi-channel oversight
• Strong understanding of digital, traditional, and experiential marketing channels
• Certified or demonstrated proficiency in Google Analytics (GA4), with experience using analytics tools to drive decision-making
• Proficient in Adobe Creative Suite and Canva for visual content creation
• Experience planning, launching and optimizing paid campaigns on platforms such as Meta and Google Ads
• Proven ability to analyze campaign data, extract insights and translate findings into strategic actions
• Strong written and verbal communication skills; able to present ideas and results clearly to both technical and non-technical audiences
• Highly organized with a sharp attention to detail and the ability to manage multiple projects in a fast-paced environment
• Experience in hospitality or travel marketing is preferred
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Demonstrated success managing budgets, creative teams, and agency relationships
• Experience managing or mentoring direct reports or dotted-line contributors
• Proven leadership and team-building skills with a collaborative, proactive approach
• Ability to influence across multiple departments and stakeholder groups

*This position is not bonus eligible*

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com.