Manager, E-Commerce Marketing

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The role of the Manager, Ecommerce Marketing is to own the process of driving creative campaigns in support of New Era brand & sell-through of product on NewEraCap.com. This role works cross-functionally with internal departments & external partners to bring the New Era brand to the consumer via New Era owned channels.

Responsibilities

• Drive all facets of campaign development from briefing creative, production, through delivery, execution & learnings for New Era's direct-to-consumer campaigns and initiatives
• Collaborate with multiple internal teams & key stakeholders to align all parties on cohesive go-to-market plans to maximize effectiveness & relevance
• Manage external agency partners to extract best possible work
• Manage DTC content production budget & allocation
• Define and communicate workback schedule to all stakeholders ensuring milestones are properly met

• Partner with key cross-functional business partners (Licensed Marketing, Creative Services, Merchandising, etc.) to ensure the brand's product and creative vision is carried through to each campaign.
• Assist in strategic forward-looking planning by gathering and analyzing data to determine ROI for key initiatives to efficiently maximize budgets
• Act as a key liaison to Legal to ensure all projects are scoped properly and signed off on before execution
• Assist in production support including pre-production, organization, scheduling, sample ordering, sample tracking, on-site assistance, and coordination
• Manage team members to collectively drive towards content needs of business
• Keep all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills, Abilities and Behaviors

• Understanding of core marketing principles and passion for marketing industry
• Familiarity with briefs, sales, promotional materials
• Ability to plan for and execute against multiple timelines concurrently
• Comprehension of financial data and budgets
• Excellent verbal and written communication skills
• Detail-oriented, positive thinker, problem-solver, team-player, pro-active & willingness to learn
• Ability to foster internal and external relationships

Education and Experience

• Bachelor's degree in Business Administration, Marketing or related field preferred; additional experience in lieu of degree considered
• Five (5) to seven (7) years of marketing experience in a fast-paced environment
• Agency experience preferred
• Production experience preferred

Travel Requirement

• Up to 20% domestically
• The location for this position is 100% on-site in Buffalo, NY

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $70,000-$90,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering a comprehensive benefits package designed to promote health, financial stability, and personal growth, along with a generous PTO policy.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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