Manager, Retail Marketing (Mall & Lifestyle)

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The Manager, Retail Marketing is responsible for overseeing Marketing efforts across New Era's Mall & Lifestyle Channel. This role focuses on the strategic planning, development, and execution of marketing plans and communications for designated wholesale accounts across all league licenses. The ideal candidate has a deep understanding of in-store experience and digital marketing strategies that drive brand awareness, sell-in and sell-through of product at retail.

Responsibilities

• Collaborate with key cross-functional groups to develop and execute strategic retail marketing plans for third-party brick-and-mortar locations or on digital platforms for key wholesale accounts across each league license (MLB, NFL, NBA, NHL, MLS, MiLB, and others)
• Partner with Marketing and Sales Leadership to ensure annual and long-term product and marketing strategies are aligned for both account-specific and overall business plans across the Mall & Lifestyle Sales Channel
• Serve as day-to-day liaison to key wholesale accounts on all Marketing initiatives (Champs, Foot Locker, Hat Club, Snipes, etc. plus additional Tastemaker & Energy accounts); own relationships with stakeholders from account Marketing/Partnership teams with the goal of working collaboratively to promote sell-through of New Era product with each retailer
• Track and manage both project-specific and annual budgets
• Work with internal Marketing and Creative teams to bring brand campaigns to life at retail, inclusive of campaign development for print and digital usage, asset creation process, print production, and on-site implementation
• Partner with other key cross-functional business partners (Licensed Marketing, Digital Marketing, Product, Merchandising, Creative Services) to ensure the brand's product and creative vision is carried through to each environment, and drive deeper, and more relevant storytelling
• Conceptualize and oversee on-site events and activations with retail accounts (player appearances, pop-ups, etc.) surrounding major tentpole moments across each league, or other key dates for each account
• Manage the creative production process for retail design projects within the Mall & Lifestyle Channel (cap walls, fixtures, display components, etc.) including design development, production, logistics, delivery, and installation
• Collaborate with league partners to ensure alignment on retail marketing strategy across wholesale accounts
• Maintain complete knowledge of key retail partners and possesses the ability to adapt to changing trends to position the New Era brand effectively through all channels
• Analyze the impact the above projects have on the sell-through of New Era product; analyzes ROI and other KPIs
• Keep all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills, Abilities and Behaviors

• Excellent project management, organization, verbal and written communication skills
• Strong knowledge of sports marketing industry, licensed product, and wholesale retail
• Passion for consumer experiences - visual merchandising/in-store presentation, events and activations, digital marketing, and other tools that drive traffic and increase conversion at retail
• Strong understanding of the power of the New Era Brand in sports and culture, committed to generating new ideas and concepts that will drive growth and enhance the brand's position across headwear and apparel
• Comprehension of financial data and budgets
• Working knowledge of print production and fabrication methods and materials typically used in creative retail production
• Ability to troubleshoot on-site, anticipate problems, make timely decisions, identify areas of opportunity, and provide creative, logical and efficient solutions
• Experience building relationships with retailers and business partners including executives, marketing and buying teams and sales leadership
• Collaborative, able to work well with others across multiple levels of both internal and external organizations, and contribute individual capabilities in the achievement of group objectives
• Energetic and outgoing person who embraces a fast-paced work environment and approaches projects with a sense of urgency and persistence with a solution-based mentality
• Ability to handle changing priorities and work collaboratively across organizational structures
• Proficiency in Adobe Suite (InDesign, Illustrator, and Photoshop) a plus

Education / Experience

• Bachelor's degree in Marketing, Communications, Business, or related field preferred; additional experience considered in lieu of degree
• Five (5) to seven (7) years of experience in in a similar category of products (headwear, apparel, accessories, footwear) and/or relevant brand in Sports, Licensed Products, Fashion, Luxury, Streetwear or Lifestyle
• Related experience in retail marketing or account management preferred

Travel Requirement

• The location for this position is 100% on-site in Buffalo, NY
• Up to 30% domestically

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $70,000-$90,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering a comprehensive benefits package designed to promote health, financial stability, and personal growth, along with a generous PTO policy.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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