Marketing Manager

Position Overview:

As the on-property Marketing Manager, you will play a pivotal role in the successful launch and sustained success of Blossom Hotel. You will craft and execute innovative marketing strategies that reflect the brand's commitment to excellence, leveraging both digital and traditional platforms to captivate and engage our target audience. Your creative vision and strategic acumen will drive the property's presence and reputation, ensuring it stands out as a premier destination in Houston and its surrounding area.

Key Responsibilities:

• Marketing Strategy & Execution: Develop and implement comprehensive marketing plans that align with Blossom's brand standards and the unique characteristics of the hotel. Monitor performance and adjust strategies to maximize effectiveness and ROI. Create presentations for the team and ownership on a weekly basis.
• Agency Management: Be the main point of contact between the hotel teams and agencies, including but not limited to social media, PR, and paid media. Provide feedback on calendars, activation ideas and partnerships as well as share hotel updates to agencies.
• Social Media: Manage and post on social media channels when needed.
• Media & Photography Coordination: Collaborate with hotel ownership and management teams, under guidance of Director of Sales & Marketing to assist photographers and videographers in creating captivating visual content that highlights the property's luxury offerings. Ensure all media and photography align with the brand's aesthetic and messaging.
• Content Creation & Management: Generate engaging content for various platforms, including the hotel's website, social media channels including TikTok, Instagram and Facebook, email newsletters, and other promotional materials. Maintain brand consistency and deliver messaging that resonates with our target market.
• Event Promotion: Work closely with the sales and operations teams on events and activations to promote on-property events, special offers, and seasonal promotions. Develop marketing collateral and strategies to drive attendance and enhance guest experience.
• Market Research & Analysis: Conduct market research to understand local and regional trends, competitors, and guest preferences. Utilize insights to refine marketing strategies and ensure the property remains competitive and appealing.
• Brand Partnership & Community Engagement: Build and nurture relationships with local businesses, influencers, and community organizations to enhance the hotel's visibility and reputation within the local market.
• Brand Management: Work within the upcoming Hilton brand shift, managing images, copy, emails and more within the brand's systems.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources and adherence to financial guidelines. Provide regular reports on marketing expenditures and performance metrics.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Hilton brand experience.
• Strong understanding of digital marketing strategies, social media platforms, and content creation.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills.
• Proficiency in media and photography coordination, with a keen eye for detail and brand consistency.
• Creative, proactive, and results-oriented mindset.