Marketing Representative II

Bay Area Rapid Transit
$104,291.20 - $126,755.20 Annually
medical insurance, dental insurance, life insurance, vision insurance, vacation time, paid holidays, sick time, retirement plan, pension
United States, California, Oakland
300 Lakeside Drive (Show on map)
May 27, 2025
Marketing Statement Ride BART to a satisfying career that lets you both: 1) make a difference to Bay Area residents, and 2) enjoy excellent pay, benefits, and employment stability. BART is looking for people who like to be challenged, work in a fast-paced environment, and have a passion for connecting riders to work, school and other places they need to go. BART offers a competitive salary, comprehensive health benefits, paid time off, and the CalPERS retirement program. Job Summary DEFINITION Performs a variety of duties in the development and coordination of District marketing programs; and provides related duties as assigned. CLASS CHARACTERISTICS Marketing Representative II - This is the full journey level class within the Marketing Representative series. Employees within this class are distinguished from the Marketing Representative I by the performance of the full range of duties as assigned. Employees at this level receive only occasional instruction or assistance as new or unusual situations arise, and are fully aware of the operating procedures and policies of the work unit. Positions in this class are flexibly staffed and are normally filled by advancement from the I level, or when filled from the outside, have prior experience. This class is distinguished from the Senior Marketing Representative in that the latter possesses a specialized, technical or functional expertise within the area of assignment or may exercise lead supervision over assigned lower-level staff. Marketing Representative II - Capitol Corridor The incumbent in this position will provide marketing and administrative support to the Manager of Capitol Corridor Marketing & Communications in programs assigned to the Capitol Corridor Marketing and Communications Department which will include promotional program fulfillment, social media and digital channel content updates, community outreach efforts, customer care communications, service communications, support with customer experience programs, group travel sales/outreach, and administrative tasks associated with marketing programs. The successful incumbent will support the Marketing & Communications team in all areas of promoting Capitol Corridor, such as implementing marketing partnerships, developing content for digital media, handling customer outreach activities, day-to-day lead for group travel sales and marketing, and associated administrative tasks. The incumbent will assist with promotional activities, coordinating with team members, customers, and external agencies, as needed. They will also assist the team in writing reports, analyzing data, developing/writing content for online and offline channels, evaluating marketing programs/campaigns, and attending meetings as needed. They will be able to provide clear, concise information to the public about Capitol Corridor service, policies, and programs, via written and in-person messages, and identify gaps in communication that can be addressed by the team to improve communication to customers. The incumbent will also assist in the monitoring and tracking of the Marketing and Communications Department's expenses; coordinate public outreach events and attend to the team's needs for maintaining reference materials and other administrative tasks. The successful incumbent will demonstrate the following preferred qualifications beyond the minimum qualifications: 1. Experience implementing programs in the marketing field, such as marketing communications, promotions, sales, advertising, public relations, or community outreach. 2. Experience creating content (written and visual) for websites, social media, marketing brochures, public information, press releases, etc. 3. Possess written and verbal communication skills to interface with customers via phone, email, and in-person. Experience drafting correspondence. 4. Experience with public outreach events, or retail customer setting. 5. Graphic design, desktop publishing, web graphics design, video editing experience using the Adobe Creative Suite, Canva or similar software platforms strongly preferred. 6. Experience with MS Word, Excel, PowerPoint, WordPress or other web content management system, and Adobe Acrobat software. 7. Experience in tracking expenses, key performance metrics, filing, data entry strongly preferred. 8. Organizational skills necessary for maintaining program records, tracking inventory of promotional items, brochures, signs and other marketing items. 9. Travels throughout the corridor service area and works off-shift/weekend hours as necessary. 10. Experience with travel, transportation, and/or intercity passenger rail strongly preferred. Pay Rate AFSCME Salary Grade A07 Minimum: $104,291.20/ annually (Step 1) - Maximum: $126,755.20/ annually (Step 5) Starting negotiable salary will be $104,291.20 (Step 1), commensurate with education and experience. Examples of Duties Performs staff support work responsible for promoting District ridership and communicating with BART customers. Assists in developing, preparing and executing advertising campaigns using a variety of media including print, radio, television and direct mail, including creative development, media planning and placement, ad production and use of pre and post-evaluations to continually refine District advertising efforts. Administers advertising franchise contracts that bring revenue to the District; ensures that payments are accurate; reviews ads, evaluates new proposals; communicates with other departments regarding changes and manages overall relationships with contractors. Participates in identifying communication gaps; develops and coordinates campaigns to communicate messages related to courtesy, renovation projects, station access, ticket tips, new services and facilities, service quality, job recruitment and other areas. Assists in management of website content; development of website strategies and new enhancements; ensures that the website performance is acceptable; assists in development of new web-based applications. Develops content and graphics for BART newsletters; writes copy, edits, proof-reads and manages print production. Participates in management of brochures, publications, and other collateral; ensures that brochures have a consistent look; writes copy, edits and proofreads and assists in supervision of graphics development and brochure production; develops printing specifications for brochures; obtains bids for brochure production and coordinates printing contracts. Produces and maintains the District's graphic manual and style guide for all in-house and passenger communications. Develops and updates District map and schedule display-case signage; coordinates development and production of these items. Coordinates installation of art in stations; reviews proposals and presents recommendations to board for approval. Responds to marketing inquiries from business, government, and the general public; develops and implements joint marketing campaigns and proposals; coordinates joint marketing campaigns with existing District campaigns. Participates in special events for the District such as openings, ground- breaking and related events; coordinates all vendor contracts for outside services. Develops joint campaigns and cosponsorships with destination locations and recreational venues to maintain and increase District ridership in off-peak hours; maintains records of trade, values granted and received; manages relationship marketing programs. Produces and maintains the District's graphic manual and style guide for all in-house and passenger communications. Participates in the preparation and administration of the marketing program budget; submits budget recommendations; monitors expenditures. Prepares analytical and statistical reports on operations and activities. Confers with and provides professional assistance to members of district departments on marketing matters. Represents the District in meetings with representatives of governmental agencies, professional business and community organizations and the public. Minimum Qualifications Education: A Bachelor's degree in marketing, journalism, public relations, communications, or a closely related field from an accredited college or university. Experience: Two (2) years of (full-time equivalent) verifiable professional marketing program or related experience. Substitution: Additional professional experience as outlined above may be substituted for the education on a year-for- year basis. A college degree is preferred. Other Requirements: Must possess a valid California driver's license and have a satisfactory driving record. Knowledge and Skills Knowledge of: Basic principles and practices of advertising, marketing, public relations, and public affairs. Basic principles of budgeting, purchasing, and accounting. Methods and techniques of effective written and verbal communication. Methods and techniques of graphic printing and production. Currentofficeprocedures,methodsandequipmentincludingcomputersandsupportingwordprocessingand spreadsheet operations. Principles and procedures of financial record keeping and reporting. Related Federal, State and local codes, laws and regulations. Principles and practices of advertising, marketing, public relations, and public affairs. Principles and practices of budgeting, purchasing, and accounting. Marketing and advertising concepts and principles. Principles and practices of marketing services program and project management. Current trends in marketing and advertising. Advanced methods and techniques of effective written and verbal communication. Skill in: Responding to requests and inquiries from the general public. Implementing and coordinating marketing programs and services. Writing a variety of public information communications. Establishing and maintaining effective working relationships with those contacted in the course of work. Communicating clearly and concisely, both orally and in writing. Operatingofficeequipmentincludingcomputersandsupportingwordprocessingandspreadsheet applications. Must be willing to travel locally and out of state. Developing, implementing and coordinating marketing programs and services. Evaluating and analyzing effectiveness of marketing programs and activities. Coordinating and overseeing contracted and consultant services. Working independently in the absence of supervision. Equal Employment OpportunityGroupBox1 The San Francisco Bay Area Rapid Transit District is an equal opportunity employer. Applicants shall not be discriminated against because of race, color, sex, sexual orientation, gender identity, gender expression, age (40 and above), religion, national origin (including language use restrictions), disability (mental and physical, including HIV and AIDS), ancestry, marital status, military status, veteran status, medical condition (cancer/genetic characteristics and information), or any protected category prohibited by local, state or federal laws. The BART Human Resources Department will make reasonable efforts in the examination process to accommodate persons with disabilities or for religious reasons. Please advise the Human Resources Department of any special needs in advance of the examination by emailing at least 5 days before your examination date at employment@bart.gov. Qualified veterans may be eligible to obtain additional veteran's credit in the selection process for this recruitment (effective Jan. 1, 2013). To obtain the credit, veterans must attach to the application a DD214 discharge document or proof of disability and complete/submit the Veteran's Preference Application no later than the closing date of the posting. For more information about this credit please go to the Veteran's Preference Policy and Application link at www.bart.gov/jobs.