Paid Social Specialist

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

• The ideal candidate will be an experienced Full Funnel Social expert who excels in a fast-paced, collaborative environment.
• The Paid Social Specialist will drive the strategy, planning, execution, and reporting of Macy's Paid Social Media campaigns across funnels, including but not limited to, Meta, Snapchat, TikTok, Pinterest and X.
• Ideal candidate will have a strong understanding of the social media publisher and technology landscape and the ability to identify emerging trends to help make strategic marketing decisions.
• The Paid Social Media Specialist is responsible for collaborating with internal and external partners (Agency Partners / Media Publishers) to develop strategic media recommendations that meet Macy's marketing goals.
• Performance and Analytics driven with an ability to articulate the strategy and details of performance insights based on recommended with a variety of cross functional stakeholders at Macy's.
• The ideal candidate will be highly organized, detail oriented, a strong communicator, and must be able to juggle multiple projects and collaborate across a large organization. This position reports to the Director of Paid Social Media.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• Responsible for being a business expert in paid social media - this person is a resource for other business and marketing groups.
• Support the Director of Social Media in being the liaison between Macy's and the Media Agency.
• In addition to the essential duties mentioned above, other duties may be assigned.

What You Will Do

• Use and analyze industry trends, performance data, and other resources to inform media strategies and optimizations.
• Aggressively pursue and implement new media ideas and applications that build Macy's business.
• Partner with Communications Planning and Account Executive teams to plan seasonal campaign framework.
• Collaborate with the media agency and media vendors to create and execute tactical media recommendations.
• Communicate campaign media plans to internal stakeholders - strategy, tactical plan, creative examples, performance insights, etc. - in order to facilitate seamless execution.
• Drive Macy's total media goals by ensuring campaign media spend is efficient and effective in driving KPI performance goals - e.g. ROI, ROAS, CPC, CPM, etc.
• Partner with media agency partners to provide actionable analysis of Social campaigns in order to optimize future campaigns based on those learnings.
• Maintain a schedule of Social campaigns and ensure that the media agency is on time and on budget.
• Work with the media agency on post-event analysis/insights and present to internal stakeholders.
• Manage job entry into Macy's Advertising System (MAS) to maintain critical budget and production tracking.

Skills You Will Need

• Excellent verbal/written communication skills, including strong presentation experience.
• Ability to work with a wide variety of stakeholders and juggle multiple projects in a fast-paced environment.
• Analytical and creative with a quick, passionate and assertive approach.
• Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal.
• Ability to collaborate with cross functional internal teams and external media agencies.

Who You Are

• 3+ years of digital media marketing experience working with significant media budgets is required.
• Must have media planning experience (agency preferred, client or partner side applicable).
• Must demonstrate competency across awareness, traffic and performance media and how the three complement each other.
• Proven track record of conceptualizing programs, selling-in internally, and executing.
• Experience working with the retail industry or a multi-unit company with a field organization is helpful (e.g. retail, automotive, fast food, entertainment, etc
• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• This position requires heavy lifting, constant moving, remaining in a stationary position, and reaching with arms and hands. Involves remaining in a stationary position for at least two consecutive hours, lifting at least 30 lbs. stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Requires close vision, color vision, depth perception, and focus adjustment.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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