Senior Manager, Marketing Ops & Strategy

We're looking for a strategic and customer-centric Senior Manager, Business Intelligence, to lead and grow our BI and reporting capabilities across the Marketing & Ops organization. You will manage a team of analysts, drive the execution of high-impact analytics initiatives, and serve as a thought partner to cross-functional leaders. This role requires a balance of hands-on expertise, strategic vision, and a passion for developing people and processes that scale.

As a leader in the analytics organization, you'll guide the development of scalable analytical products, champion a self-service analytics culture, and ensure insights are accessible, accurate, and action oriented.

Key Responsibilities:

• Lead and grow a high-performing analytics team, fostering a culture of excellence, collaboration, and continuous improvement.

• Own the end-to-end lifecycle of BI/Self-Service Analytics solutions, from stakeholder intake through delivery. Ensuring dashboards and insights are scalable, accurate, and visually compelling.

• Partner closely with senior stakeholders (Marketing, Ops, Finance, Enrollment, Engagement, Data Engineering, and Data Science) to define priorities, KPIs, and business needs.

• Serve as a key contributor to the data strategy, helping define the roadmap for enterprise BI, self-service analytics, and KPI governance.

• Drive enablement across the organization by establishing best practices for dashboard design, metric definitions, and insight communication.

• Guide the development of reusable data assets and semantic layers in collaboration with analytical engineering and data teams.

• Improve analytics operational efficiency via automation, standardization, and scalable processes.

• Provide thought leadership on how analytics can drive growth, efficiency, and improved student outcomes.

What We're Looking For:

• 8+ years of experience in data analytics, BI, or data visualization, with at least 2 years in a leadership role in a B2C organization.

• Demonstrated success in managing and mentoring analysts and BI professionals.

• Advanced Power BI expertise (including DAX, Power Query, data modeling, and visual design).

• Strong SQL and data wrangling skills; experience working in modern data environments (e.g., Databricks, dbt, Datadog).

• Proven ability to influence cross-functional stakeholders and translate complex data into strategic insights and recommendations.

• Strong project and stakeholder management skills; able to manage multiple priorities with clarity and speed.

• Excellent communication skills with a talent for data storytelling and user-centric insight delivery.

• Some experience with Python and GitHub is required.

Bonus Points:

• Some experience in education, OPM, edtech, or marketing or sales analytics/functions.

• Familiarity with marketing funnel metrics, call center operations, or student lifecycle analytics.

• Some experience with BI Tools/Platform(s) like HEX or SIGMA