Membership Fundraising Manager

Wisconsin Public Radio (WPR) and PBS Wisconsin seek a Membership Fundraising Manager to collaboratively lead and execute key membership fundraising activities, including direct mail, email, telemarketing and neighborhood canvass campaigns.

Reporting to the Membership Director and working within the team of development professionals that secures membership support for WPR and PBS Wisconsin, the Membership Fundraising Manager develops, leads and executes multi-channel campaigns with a special focus on the core techniques that drive annual giving by members: direct mail and email campaigns to prospective and current members; stewardship of the large and dedicated community of sustaining donors for each organization; and oversight of vendor partners who conduct telemarketing and canvassing activities. This role works in close collaboration with colleagues in Membership and Major Giving to coordinate messaging and strategy and grow support through emerging fundraising channels. The person in this position will also support member drives for WPR and PBS Wisconsin as needed, including writing scripts and staffing pre-scheduled shifts as a fundraising producer.

The Membership Fundraising Manager's responsibilities center on the operational management, analysis, and continuous improvement of membership fundraising techniques for WPR and PBS Wisconsin. This role also plays a key role in overall Membership unit strategy, goal-setting, communications and the development of associated budgets.

Success in this role will rely on:
- Written and verbal communication skills to craft effective cross-channel fundraising messages, provide clear direction for vendor partners and team members, and contribute ideas and constructive feedback on collaborative projects.
- Strategic thinking and analysis skills to evaluate outcomes and continuously improve fundraising efforts.
- Strong self-organization, attention to detail and time management skills to manage multiple projects, coordinate logistics and meet deadlines.
- Dedication to continuous learning, openness to new ideas and flexibility to adapt to change.

A typical workday for the Membership Fundraising Manager includes both independent, focused work and frequent collaboration and communication with colleagues across WPR and PBS Wisconsin. Examples of common daily tasks include communicating with vendors to coordinate upcoming campaigns; writing and proofing fundraising copy for mail, email or broadcast; editing and suggesting improvements to copy written by colleagues; analyzing data and reports from fundraising activities; and taking part in webinars and other learning opportunities to gather new ideas and best practices. During periods of peak activity, like member drives, work can be fast-paced and require quick pivots to address challenges and ensure goals are met.

• 20% Collaborates with colleagues and/or volunteers to advance departmental strategic priorities, creating, leading, and/or overseeing the execution of processes, workflows, and software integration
• 15% Stays current with fundraising trends, best practices, and emerging technologies and trends, using industry and member data to guide strategy. Identifies key performance indicators, analyzes information to set revenue goals, and evaluates results
• 50% Develops, plans, implements, and/or oversees multi-departmental, multi-channel, direct-response fundraising initiatives including strategy, goal setting, communication, collaboration, marketing materials, and scheduling
• 10% Secures and/or collaborates with external vendors for fundraising tools and initiatives, ensuring effective partnerships, communication, and deliverables
• 5% Ensures unit data accuracy and security compliance

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Preferred
Bachelor's Degree

REQUIRED QUALIFICATIONS
- Experience in fundraising, sales or marketing.
- Experience developing and executing direct-response campaigns across multiple channels such as mail, email, broadcast, telemarketing, canvassing, etc.
- Experience analyzing fundraising/marketing campaign results to inform strategic decisions.
- Strong written and verbal communication skills.
- Strong time-management and organizational skills.
- Experience managing a program budget.

PREFERRED QUALIFICATIONS
- Experience in annual giving or membership fundraising.
- Experience in public media.
- Knowledge of high-volume direct mail production, including package design, list segmentation, print processes, postal regulations and management of vendors for these services.
- Proficiency in tools and strategies for digital fundraising, including online fundraising platforms and applications for email campaign management.

Full Time: 100%

This position currently has flexibility to work a hybrid remote schedule with up to 80% remote work, subject to UW- Madison's Remote Work Policy and the terms of an approved Remote Work Agreement: hr.wisc.edu/remote-work/. Time in-person, in the office will be required depending on operational needs. This position will have the flexibility to be headquartered in Madison, WI or Milwaukee, WI. In-state residency is a requirement, and fully remote candidates will not be accepted.

Ongoing/Renewable

Minimum $65,000 ANNUAL (12 months)
Depending on Qualifications
Expected annual salary range for this position is in the high $60,000's to low $70,000's range.

Actual pay will depend on experience and qualifications. Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.

This position requires the ability to work some evenings and weekends.

This position will have the flexibility to be headquartered in Madison, WI or Milwaukee, WI. During certain events, the Membership Fundraising Manager must be present on-site in Madison, WI. These events may take place during evening or weekend hours.

This position currently has flexibility to work a hybrid remote schedule with up to 80% remote work, subject to UW- Madison's Remote Work Policy and the terms of an approved Remote Work Agreement: hr.wisc.edu/remote-work/. Time in-person, in the office will be required depending on operational needs.

This position requires occasional travel away from the employee's headquarters location, both within Wisconsin and out of state, for work assignments and other activities. Please note, any driver must be able to be approved as a UW Authorized Driver.

Work schedule, remote work, in-person work location will be discussed in more detail during the interview process.

PBS Wisconsin and Wisconsin Public Radio are part of Wisconsin Public Media. The person in this position will be required to comply with the Wisconsin Public Media Code of Ethics: https://wpm.wisc.edu/policies/, in addition to the UW-Madison code of ethics.

Please note that successful applicants are responsible for ensuring their eligibility to work in the
United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

#PBS #WPR

The following must be received for your application to be complete:
1) Resume
2) A cover letter describing how your experience relates to the listed required and preferred job qualifications.

Since this position's responsibilities include written communication with external audiences as well as with vendors and partners, close attention to detail is required. All submitted material will be assessed for spelling and grammar. Finalists will be asked to submit a writing sample prior to the in-person interview. Details on requirements will be sent following the invitation to interview and the writing sample will be discussed at the interview.

We are eager to learn more about how your experience may align with this position. Please submit a cover letter referring to your related work experience and a resume detailing your educational and professional background. Please keep in mind your cover letter and/or resume should address your experience and how it relates to the position qualifications. The application reviews will be relying on written application materials to determine who may advance to the first round interviews.

Finalists will be asked to provide a list of at least three professional references with titles, emails, and phone numbers (including at least one supervisory reference). Note that references will not be contacted without your prior knowledge.

Alondra Vazquez Rodriguez
alondra.vazquez@wisc.edu
608-890-4326
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Fundraising Manager(PB019)

A46-PUBLIC MEDIA/WPR

Academic Staff-Renewable

315130-AS