Community Engagement Strategist - Creator & Fandom
 Microsoft | |
 United States, Washington, Redmond | |
 May 23, 2025 | |
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OverviewThe Global Marketing Engines & Experiences (GME&E) team is seeking a culturally fluent Community Engagement Strategist - Creator & Fandom to help shape how Microsoft shows up in culture through creator-driven communities and fandom spaces. This role sits at the intersection of social engagement, creator collaboration, and fan culture - helping to deepen brand affinity through authentic interactions and content-forward community building. The ideal candidate understands how internet culture spreads, thrives in platform-native storytelling environments, and is passionate about building meaningful two-way relationships between brands and audiences. You'll work across commercial priorities - including Microsoft 365, Azure, and Security - to bring creator and fandom strategies to life through smart engagement tactics and participatory content experiences. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesSupport the development and execution of engagement strategies that foster community connection around creators, thought leaders, and fandoms. Monitor social platforms and community spaces for creator-driven trends, conversations, and opportunities to engage. Partner with creator strategists to identify relevant voices and fandom moments where Microsoft can show up credibly and creatively. Write platform-native copy, community responses, and interactive prompts to spark conversation and drive participation. Assist in the planning and execution of social activations that build connection between Microsoft and targeted cultural communities. Track and analyze audience engagement, surfacing insights and learnings to inform future creative and content strategy. Collaborate with cross-functional partners in social, brand, product marketing, and analytics to ensure engagement efforts are aligned and impactful. Help evolve voice, tone, and engagement guidelines for community-led content in partnership with creator and content teams.Embody our Culture and Values | |