Marketing Manager

Position Summary:

We are currently seeking a skilled and motivated Marketing Manager to lead our marketing and communication efforts. This role is ideal for a creative thinker who has a background in marketing and a passion for community-focused work. The Marketing Manager will play a vital part in helping us reach and engage our community by increasing awareness of our mission, programs, events and activities.

The Marketing Manager will oversee all marketing, branding, and communications efforts for The Salvation Army Kroc Center. They are a member of the center's management team and are responsible for providing creative direction for all marketing campaigns, preparing the annual marketing plan and calendar, managing the marketing budget, providing quarterly analytics to the Center Director, and analyzing the market and competitors. The ideal candidate is not only a strong marketer but also an experienced team leader with the ability to manage and inspire a small creative team.

Salary Range: $62,000-67,000 annually

Qualifications:

• Bachelor's degree in a field related to marketing/public relations or equivalent preferred.
• Five years of progressively responsible experience in the marketing field, preferably in a not-for-profit and/or fitness environment preferred
• Five years of experience in graphic design, photography, and videography preferred.
• Must have excellent computer skills, familiar with the Adobe Suite and Google Workspace.
• Must have strong verbal and written communication skills.
• Must have excellent organizational skills and the ability to carry out multiple tasks efficiently and accurately.
• Must possess the ability to supervise and cast vision to staff and participants of varying backgrounds.
• Maintain a professional attitude and approach to problem-solving.
• Possess the ability to develop and administer a marketing budget and Quarterly Marketing Report.
• Certification by and participation in The Salvation Army's Fleet Safety Program on an annual basis.
• Must be a person of high integrity and willing to support and promote the mission of The Salvation Army.
• Successful background check required.

Responsibilities:

• Plan, develop, and execute a Marketing Strategy for RJKCCC that will include:
  
  
  
  • Assist in the development and execution of an annual marketing budget.
  • Develop and report on performance measures to rate the effectiveness of marketing plans.
  • Formal development that embodies a multilateral approach to reaching new markets.
  • Work with program managers in the planning and promotion of new and existing programs.
  • Generate alliances and community partnerships that will benefit the RJKCCC.
  • Represent RJKCCC in community-based events.
  • Promotion of each revenue-generating room of the RJKCCC.
  • Plan and execute a revenue-generating and retention strategy.
  • Help organize all Public Relations for RJKCCC.
  
  
  
  
• Plan, develop, and execute all Media for RJKCCC that will include:
  
  
  
  • Regular and effective social media postings.
  • Photograph and Video all related events and programs, both on-site and off-site.
  • Distribute and archive images.
  • Quarterly produce and distribute the program guides in both print and electronic formats.
  • Oversee and implement the Kroc Center Brand guide
  • Maintain the website to ensure that all content is up-to-date.
  • Create and Maintain all graphic assets.
  
  
  
  
• Supervise the RJKCCC marketing department which includes:
  
  
  
  • Casting vision and maintaining Kroc Standards.
  • Approval of all narrative, style, and design work as fitting with the brand.
  • Schedule and Approve staff hours
  
  
  
  
• Perform other duties as assigned as they relate to the position of Marketing Manager.

PHYSICAL REQUIREMENTS: Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests as long as the accommodation needed is reasonable and no undue hardship would result.

While performing the duties of this job, the employee is regularly required to walk, stand, climb or balance, stoop, kneel, crouch, crawl, and reach with hands and arms on a continuous basis. The employee must regularly lift and/or move up to 20 pounds, frequently lift and/or move up to 50 pounds, and occasionally lift and/or move up to 75 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus. Must have the ability to operate a telephone, a desktop or laptop computer, as well as the ability to access and produce information from a computer, and to understand written information.

Mission Statement:

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.