Regional Executive Director - Marketing

About Bally's

Bally's Corporation is one of the world's leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues. Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain!

A career with Bally's means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference. So, if you want to be challenged in an exciting and fast-paced environment, this is the place for you!

The Role:

Executive Director - Marketing is responsible for all aspects of the casino marketing department including increasing player data base, increasing player revenue, creation and implementation of special events, direct mail marketing, development and implementation of strategic plans to increase player activity, player relations, budgeting and maintaining the highest levels of guest service for casino guests, general advertising, media placement, creating marketing pieces, web site development and on-going implementation.

Responsibilities:

• Foster an environment that embodies Bally's Born to Entertain philosophy by creating a fun-filled, entertaining atmosphere.
• Enthusiastically promotes Bally's customer-centric culture of offering superior guest service and actively building long-lasting guest relations.
• Direct the creation and execution of print, electronic media, outdoor, direct mail and web advertising.
• Communicates directly with the Vice President/General Manager on the operation and financial matters of the company.
• Development and implementation of strategies to increase casino revenue.
• Oversee the development and on-going implementation of casino web site.
• Oversees the creation of special events, promotions and casino giveaways.
• Ensures department adheres to all regulatory, departmental and company policies and procedures.
• Perform duties and responsibilities associated with the IGB Statewide Voluntary Self-Exclusion Program as described in Section A of Bally's Chicago Operating Co., LLC Internal Controls.
• Perform other duties as assigned.

Qualifications:

• Must be 21 years of age or older
• Must be able to obtain and maintain a gaming license issued by the Illinois Gaming Board
• Must have a high school diploma or equivalent
• Bachelor's degree preferred
• Minimum three years of prior experience in casino marketing or five years in casino operations required
• High-level public relations and customer service skills are required
• Excellent written, analytical and verbal communications skills are required
• Must have open work availability to work nights, weekends, and holidays

Physical Demands:

• Frequently required to lift up to a maximum of 30 pounds
• Frequently required to push, kneel, climb, stoop, bend, and twist, as well as reach overhead

Work Environment:

The work environment contains bright lights, loud noise, secondhand smoke, and stressful situations.

License Requirements:

Must secure appropriate RI mandated gaming licenses

What's in it for you:

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Target Salary Range: ($124,000.00 - $155,000.00)

Bally's Lincoln Casino Resort: About | LinkedIn

http://www.ballyslincoln.com/ (Right Click to open)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Let Bally's Bet on You - We can't wait to meet you!