Marketing Specialist

NaphCare has an excellent opportunity for a Marketing Specialist to join the Marketing & Communications team at our corporate headquarters in Birmingham, AL 35216.

The Marketing Specialist will work collaboratively with the Marketing and Communications team and project stakeholders across the organization to assist in the creation and execution of the strategic brand and employer marketing plans in alignment with NaphCare's business goals. The Marketing Specialist will assist with multi-channel, data-driven campaigns to drive recruitment and sales goals. The Marketing Specialist will assist with corporate branding, recruiting, design, creating and activating compelling events, content, campaigns, and strategies. The position reports to the Marketing Director.

Job Responsibilities

Ensure brand consistency across all marketing materials and platforms.
• Maintain and update visual and written content to align with branding guidelines.
• Manage marketing collateral inventory and distribution for sales, recruiting, and corporate purposes.
• Support budget tracking and expense reporting with vendors and national organization partners.
• Assist in vendor and recruiting platform management.
• Create and manage content for digital recruiting platforms.
• Plan and execute internal and external events, including company appreciation week and health awareness initiatives.
• Leverage data, reporting, and insights to set goals, measure success, and continuously refine marketing strategies for better engagement.
• Manage multiple projects, prioritize tasks, and execute detailed marketing plans effectively

Job Details

• Bachelor's Degree required in Marketing, Communications or a business-related field.
• 3+ years of marketing experience, preferably in healthcare, recruitment, and/or with a government contractor.
• Experience supporting marketing efforts for LinkedIn, Indeed, Glassdoor, Google and other recruiting platforms.
• Experience with a CRM such as Insightly a plus.
• Strong knowledge of Microsoft Office (Word, Excel, PowerPoint), Trello and Canva.
• Must have the ability to manage multiple projects at one time, learn quickly, communicate effectively, build meaningful relationships, and take initiative.
• Experience working with product, content, and creative teams to develop custom ideas.

Outstanding Benefits Package:

NaphCare offers competitive benefits, including health, prescription, dental, Employment Assistance Program (EAP) services, vision and 401(k). NaphCare offers term life insurance at no cost to the employee and provides PTO, paid holidays and an array of voluntary benefits. Employees enrolled in our health insurance program receive prescriptions free of charge when filled at our in-house pharmacy or mail order program.

NaphCare partners with correctional facilities to provide proactive, patient-focused healthcare. We recognize that we serve a unique and diverse patient population, and our onsite teams take pride in bringing excellence in care to a population in great need. Be part of a world-class team of professionals who are revolutionizing correctional healthcare. Come learn correctional healthcare as you use our cutting-edge resources, including our award-winning electronic operating system.

Equal Opportunity Employer: disability/veteran