Digital Marketing Manager & Content Strategist

• Education: Bachelor's or master's degree in marketing

• Experience: 3-5 years

• Knowledge, Skills & Abilities: Marketing, Digital Media, Google Analytics, Social media platforms

• Comprehensive understanding of digital marketing principles with proven working experience in digital marketing, preferably within the industry.

• Expertise in digital media planning and execution

• Proficiency in data analytics and interpretation

• Advanced knowledge of social media platforms and best practices

• Demonstrable experience leading and managing SEO/SEM campaigns, marketing database management, email marketing campaigns (Pardot), social media strategy, and display advertising campaigns

• Experience in landing page optimization and conversion rate optimization

• Experience with social media management platforms and marketing automation tools

• Proven experience with A/B testing methodologies and implementation

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Brightedge, SEMRush, etc.)

• Working knowledge of Google Ads and ad serving tools such as Demandbase

• Expertise in developing content for campaigns across major search engines

• Experience in setting up and optimizing PPC campaigns on all major search engines

• Working knowledge of HTML/CSS development and technical constraints

• Develop comprehensive digital marketing plans

• Manage campaign budgets and increase digital marketing ROI

• Implement and optimize multi-channel campaigns

• Monitor and report on KPIs

• Ensure proper integration of marketing tools

• Create and manage content calendar

• Develop creative content across platforms to improve organic search rankings, enhance social media engagement, and boost conversion rates.

• Oversee SEO content strategy

• Manage email marketing initiatives to grow email marketing database

• Manage website updates

• Monitor campaign performance

• Conduct A/B testing to improve content performance metrics

• Optimize landing pages

• Generate performance reports

• Physical Demands: Common physical demands

• Travel Requirements: 10% of the time

Printpack is proudly an equal-opportunity employer. We are committed to creating an inclusive environment. Embracing diversity enhances our work culture and is vital to our success. We do not discriminate based on race, color, religion, sex (including pregnancy), national origin, gender identity, sexual orientation, marital/parental status, genetic information, age, national origin, ancestry, ethnicity, disability, marital status, military or veteran status or affiliation, or any other characteristic protected under applicable law.

To view your rights and government notices, please see the links below:

Know Your Rights: Workplace Discrimination is Illegal - Conozca sus Derechos: La Discriminacion en el Lugar de Trabajo es Ilegal - E-Verify - Your Rights Under USERRA (dol.gov) - FMLA - FMLA (Spanish) - Pay Transparency Nondiscrimination Provision (dol.gov) - TRANSPARENCIA EN EL PAGO DISPOSICION SOBRE NO DISCRIMINACION (dol.gov) - Polygraph Protection - Right to Work - Right to Work (Spanish)

Printpack is committed to helping individuals with disabilities participate in the workforce and ensure equal opportunity to compete for jobs. If you need a reasonable accommodation to assist you with your application for employment or job search, please get in touch with us by sending an email to CorpRecruiting@Printpack.com. Please include in your email a brief description of the accommodation you are requesting and the position for which you are interested in applying.