Lead, Integrated Marketing Strategy

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

In Rivian's Integrated Marketing team, part of the greater Marketing organization, you'll work closely with cross-functional and creative teams to develop and execute comprehensive campaigns that build the Rivian brand and deliver the business. Your role will be instrumental in responding to broader marketing objectives and creating work that reflects Rivian's brand ethos, inspiring and engaging audiences. An ideal candidate will be able to synthesize clear strategic points of view, write succinct and inspiring briefs, and work collaboratively to bring 360 cross-channel campaigns to life.

Lead Marketing Strategy and Campaign Development

• Develop holistic marketing campaigns, initiatives, and new product launches, ensuring alignment with business goals and brand identity across channels.
• Collaborate with Creative Studio, Design, Product, and external agencies to develop concepts and high-quality creative that resonate with target audiences.
• Synthesize data, trends, and culture to uncover insights that keep Rivian at the forefront of culture.

Cross-Functional Collaboration

• Partner with product, creative, design, and channel leads to translate campaign concepts into 360 executions that play to the strengths of different touch-points.
• Collaborate to help define and champion a product architecture that is clear, consumer-driven, and impacts our marketing output.
• Work closely with data and research teams to understand the business and audiences, informing your work.

Innovate and Experiment with New Formats and Platforms

• Push creative boundaries by experimenting with new formats, channels, and storytelling techniques.
• Pilot innovative, creative ideas that can be scaled if successful, contributing to Rivian's forward-thinking brand.

Steward Brand Messaging and Positioning

• Ensure all creative work reflects a consistent Rivian voice and connects with our target audience.
• Define target audiences, positioning, key messaging, and channel strategies to maximize impact.
• Adjust Rivian's brand positioning as needed, based on emerging audience insights and cultural shifts.
  
  

• 6+ years of experience in marketing and advertising agencies with at least 3 years in a role managing large-scale campaigns.
• Bachelor's Degree or equivalent. MBA is preferred.
• Proven success managing cross-channel campaigns across digital, social, email, paid media, and events.
• Strong understanding of content marketing, customer journey mapping, and excellent project management skills.
• Strong ability to communicate and influence across levels and functions.
• A balance of strategic and creative thinking.
• Passion for storytelling and connecting the brand with the audience preferred
• A test-and-learn mindset with a focus on continuous improvement preferred
• Show a strong balance of creative thinking and operational excellence preferred
• Experience in software, technology, entertainment, or premium automotive preferred

Salary Range for Los Angeles, CA Based Applicants: $125,000 - $156,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time and part-time employees, their spouse or domestic partner, and children up to age 26. Full Time Employee coverage is effective on the first day of employment. Part-Time employee coverage is effective the first of the month following 90 days of employment."

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian's service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.