Digital Marketing Specialist

Central Garden & Pet
vision insurance, parental leave, sick time, 401(k)
United States, Wisconsin, Franklin
May 01, 2025
Description Central Garden & Pet is seeking a Digital Marketing Specialist to join our growing team in Franklin/Milwaukee, WI. This role is pivotal in shaping our brands' digital presence by optimizing e-commerce content, executing digital marketing strategies, managing influencer partnerships, and driving customer engagement. This position offers an opportunity for career growth in a rapidly evolving digital landscape, a collaborative and innovative environment where your ideas make an impact and a competitive salary and benefits with hybrid work flexibility. If you are passionate about digital marketing, love data-driven decision-making, and want to work in a fast-paced environment where creativity meets strategy, this is the role for you! KEY RESPONSIBILITIES E-Commerce & Content Optimization Develop and enhance product content for digital platforms, ensuring a compelling customer experience. Collaborate with agencies and internal teams to optimize digital content across multiple product lines. Conduct audits and updates in Salsify to maintain accurate product information and compliance with regulatory standards. Social Media Strategy & Execution Develop and implement engaging content calendars for multiple brands. Manage and optimize social media advertising (Meta, TikTok, etc.) to drive brand awareness and sales. Create social media guidelines to ensure brand consistency across internal and external stakeholders. Oversee and engage with brand communities across social platforms, fostering positive interactions and customer loyalty. Influencer & Brand Partnerships Lead influencer collaborations, ensuring alignment with brand objectives and measurable impact. Develop and execute influencer-driven campaigns, including product launches and seasonal initiatives. Utilize partners and platforms to streamline influencer partnerships and maximize reach. Reputation & Customer Engagement Monitor and manage online reviews and product Q&A across retail platforms. Work closely with the consumer care team to ensure accurate, timely responses and maintain a consistent brand voice. Implement strategies to proactively enhance brand reputation and customer satisfaction. Cross-Functional Collaboration & Process Optimization Partner with internal teams to support new product launches and brand initiatives. Establish and refine processes for digital content management and campaign execution. Implement and maintain digital tools and workflows to improve efficiency and cross-team collaboration. QUALIFICATIONS Strong understanding of social media platforms, paid media, and content marketing. Experience with e-commerce optimization and PIM/DAM systems (Salsify experience a plus). Familiarity with influencer marketing and community management strategies. Ability to analyze data, track KPIs, and adjust strategies for maximum impact. Excellent communication and project management skills with a proactive, solutions-oriented mindset. MINIMUM EXPERIENCE & EDUCATION 2+ years of experience in digital marketing, e-commerce, or social media management. BENEFITS PACKAGE & EMPLOYEE PROGRAMS Comprehensive Medical, Dental, and Vision Insurance Free Life and Disability Insurance Health and Dependent Care Flexible Spending Accounts 401k with 3% company match and annual employer discretionary contribution Paid vacation, holidays and sick time Employee Assistance Program Access to thousands of free online courses Discounts on cell phones, movie tickets, gym memberships, and more! Education Assistance (both college degrees and professional certifications) Referral Program with cash bonus Access to on-demand pay Paid parental leave A more complete list of benefits can be found here www.CentralBenefits.org Central Garden & Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, C&S, Farnam, Ferry-Morse, Four Paws, Kaytee, Nylabone and Pennington, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across North America. Visit www.central.com to learn more. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. #LI-MJ1