Sales Enablement Content Strategist

Job Description

Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.

About the role:

You will develop and implement comprehensive sales enablement content strategies that equip our teams to effectively market payments to sales prospects in the software payments ecosystem. You'll create and maintain compelling content that drive measurable business outcomes while ensuring our sales narrative remains consistent with company messaging and produces measurable outcomes in the sales funnel. You will be a thinker and a doer - producing high-quality materials for various demand channels (one pagers, decks, sales sequences, etc). You will have experience handling multiple priorities and should possess excellent writing skills, editorial judgment, and the ability to translate complex concepts into clear, engaging content tied closely to our value prop. We're looking for someone with the ability to balance creative thinking with business KPIs while creating clear and concise messaging to drive measurable results. The ideal candidate brings 5+ years of content strategy experience with demonstrated leadership in B2B technology marketing, preferably in payments or fintech, combining strategic vision with hands-on execution capabilities to drive meaningful business impact in coordination with demand gen, content strategy, sales, and go-to-market.

About you:

You're an innovative, creative, organized strategist with a passion and enthusiasm for communications and strategic content planning. You love diving into messaging and the key triggers that will get someone to take action. You understand a payments and the software ecosystem and are able to prioritize top initiatives that will make an impact. You have a passion for organization and understand that sales and marketing are a team effort and require collaboration for message testing and finding the right magic of resonating with our target audience. You're a people person who enjoys collaborating, helping the team stay on track, and can successfully communicate to leaders in the business. You'll help drive sales content fueling our demand efforts.

If you have a strong background putting together content plans, writing copy, organization, and communications with a track record of high achievement, then we want to talk to you.

What you will be doing:

• Partner with new Dir of Sales Enablement to create sales plays by segment, vertical, and high priority product initiatives
• Partner with PMM and marketing to streamline sales toolkits to ensure consistent bill of goods for every project launch across segments
• Utilize value proposition and marketing messages to create compelling sales messaging that resonates with a software audience
• Translate complex payment technology concepts into clear, engaging content that sales teams can effectively communicate
• Craft content plans specifically designed to support sales teams in driving partner activation and product adoption
• Balance strategic thinking with hands-on creation of sales-focused materials
• Produce high-quality sales materials including battle cards, objection handlers, and competitive intelligence documents
• Create targeted content packages for specific partner audiences that address unique pain points and opportunities
• Build sales scripts, talk tracks, and guided selling tools that streamline the sales process
• Ongoing refinement of front book materials e.g. single-seller deck, one sheets, etc
• Partner with content strategy, sales, product marketing, and go-to-market teams to identify critical content needs
• Collaborate with subject matter experts to ensure technical accuracy in all sales materials
• Coordinate approvals and incorporate feedback from sales teams and leadership
• Communicate project progress and results to key stakeholders
• Support field sales with customized content for specific partner engagement opportunities
• Implement content calendars and ensure timely delivery of sales enablement materials
• Organize and manage sales content workflows from conception to execution
• Maintain a consistent brand voice across all partner-facing sales communications
• Identify opportunities to repurpose successful content for different sales scenarios
• Establish and maintain an accessible content library that sales teams can easily navigate
• Establish consistent feedback loops across sales and enablement
• Align content strategy with sales KPIs and demonstrate measurable impact on revenue goals
• Optimize content based on usage data and sales team input
• Prioritize content initiatives based on business impact and demonstrated sales needs

Basic Qualifications

• Bachelor's degree - preferably Marketing, Business Management, PR, Communications, Journalism
• 5+ years of professional experience in sales and marketing, partner marketing or related field
• Understanding of partner relationships in a B2B environment
• Strong project management skills
• Strong negotiation and prioritization skills
• Excellent written, verbal, and inter-personal communication skills
• Experience developing and implementing sales enablement content
• Comfortable jumping in where needed and working independently and efficiently to collaborate across teams
• Able to efficiently problem-solve as needed
• Proficiency in Microsoft programs, project management systems

Preferred Qualifications

• Experience in payments industry is a plus
• Understanding of software payments, PayFac-as-a-service, PayFac and/or financial technology, industry trends, and funding developments
• Experience working with copywriting, design, production, and field/digital/content/product marketing teams
• Understanding on how to use brand messaging, product marketing, and campaign messages
• Efficiently prioritize in a fast-paced, deadline driven environment
• Innovative problem-solving ability

Privacy Statement

Worldpay is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how Worldpay protects personal information online, please see the Online Privacy Notice.

EEOC Statement

Worldpay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here supplement document available here.

For positions located in the US, the following conditions apply. If you are made a conditional offer of employment, you will be required to undergo a drug test. ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

Sourcing Model

Recruitment at Worldpay works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. Worldpay does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.