Digital Marketing Contractor

About the Role
We are seeking a Digital Marketing Strategist (Contractor) with a passion for performance marketing and a sharp, strategic mindset. This role is ideal for a data-driven digital marketer with 3+ years of experience and hands-on expertise in WordPress, Salesforce.com, Google Analytics (GA4), and Asana. You will help plan, execute, and optimize marketing campaigns that drive awareness, acquisition, and engagement across our digital channels.
This is a remote, full-time contract role reporting to the Digital Marketing Manager, with the opportunity to work closely with our brand, content, product marketing, and sales teams in a collaborative, fast-paced environment.
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Key Responsibilities
Strategy & Planning
* Collaborate with the marketing director to develop quarterly campaign strategies aligned with business objectives (e.g., lead generation, user acquisition, provider engagement).
* Translate business goals into actionable digital marketing plans across owned, earned, and paid channels.
Campaign Execution
* Implement, manage, and optimize multi-channel digital marketing campaigns, including email, paid social, paid search, and content syndication.
* Build and publish landing pages and digital content via WordPress.
* Coordinate with internal and external stakeholders for creative assets, copy, and development.
Platform Management
* Use Salesforce.com to build emails, create Engagement Programs, build target lists, track lead lifecycle stages, and align campaigns with the sales funnel.
* Utilize Google Analytics (GA4) and other analytics tools to track campaign performance and conversion paths.
* Collaborate in Asana to manage campaign timelines, approvals, and task workflows.
Performance Monitoring & Optimization
* Define KPIs and ensure accurate tracking for all digital initiatives.
* Regularly report on performance, providing data-driven insights and actionable recommendations.
* Identify optimization opportunities across ad spend, user experience, and conversion funnels.
Cross-functional Collaboration
* Partner with content, design, and web development teams to ensure campaigns are cohesive and high-impact.
* Liaise with the sales and customer success teams to ensure alignment between marketing efforts and revenue outcomes.
* Participate in regular check-ins and planning meetings to update on campaign progress and priorities.

Collaborate, coordinate, and communicate across disciplines and departments.

Ensure compliance with HIPAA regulations and requirements.

Demonstrate Company's Core Competencies and values held within.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.