Associate Brand Communications Manager

POSITION: ASSOCIATE BRAND COMMUNICATIONS MANAGER

Summary:

At Cambridge Savings Bank, our purpose is to have a positive impact on our customers, employees, and community's financial well-being. We are committed to exceeding expectations and having a strong commitment to diversity and inclusion. The Associate Brand Communications Manager is primarily responsible for promoting and maintaining the Bank's image by elevating brand awareness across social media, events, PR and multi-media. Closely collaborate with the Communications Manager, Marketing Managers and the Creative Director in order to ensure that the team is executing brand communications initiatives in a way that is efficient, effective, and timely.
Consistently align work to CSB's values and develop a solution-focused mindset, while building emotional connections by using the tools of listening, compassion and understanding.

Key Result Areas:

• Support and execute social media strategies to grow and engage the bank's audience, ensuring content is on-brand, creating value and optimized for each platform.
• Assist in the development and execution of brand communication strategies to enhance brand awareness, engagement, and loyalty.
• Coordinate brand-related events, such as product launches or promotional events, to increase brand awareness and engagement.
• Collaborate with the marketing team to create campaigns that align with the brand's message and target audience. Support the deployment through all available channels (in-branch, digital, website, transit, print, etc.) and other marketing initiatives.
• Support and execute integrated PR and advertising opportunities that increase brand visibility.
• Monitor brand performance and sentiment across various channels and provide insights for improvement.
• Identify and execute partnership opportunities and sponsorships to enhance brand visibility and reach.
• Coordinate brand-related events, such as product launches or promotional events, to increase brand awareness and engagement.
• Collaborate with external agencies and vendors to produce high-quality marketing assets and ensure timely delivery of projects, including but not limited to video and photography assets and social media campaigns.
• Support the Communications Manager with the Bank's monthly and quarterly media schedule and asset releases.
• Perform additional duties as required.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 5 years' experience in communications, social media, brand management, marketing, or a related role.
• Strong understanding of communications strategy and brand management.
• Experience with financial services or other highly regulated industries a plus.
• Excellent written and verbal communication skills.
• Ability to work independently on assigned tasks as well as to accept direction on given assignments.
• Able to work collaboratively with other staff and exhibit strong teamwork.
• Understanding and/or willingness to learn and utilize marketing software and tools, including social media management platforms, analytics tools, and content management systems (Drupal 8).
• Understanding of campaign management/planning and creative development process for both traditional and online.
• Creative thinking and problem-solving skills with a keen eye for detail.
• Strong project management skills, with the ability to manage multiple tasks and meet deadlines.
• Thorough knowledge of Microsoft Programs including Word, Excel, and PowerPoint.
• Working knowledge of Adobe Creative Cloud software including InDesign, Photoshop, and Illustrator helpful.

The above description covers the most significant major responsibilities but does not exclude other occasional responsibilities and accountabilities the inclusion of which would be in conformity with the major purpose of this job.

Location:

Hybrid/Waltham, Massachusetts

About Cambridge Savings Bank:

Cambridge Savings Bank is a full-service banking institution with $7 billion in assets. As a mutual bank, CSB is committed to improving the quality of life of our employees, customers, and the communities we serve. One of the oldest and largest community banks in Massachusetts, Cambridge Savings Bank offers a full line of individual and business banking services across a robust Massachusetts-based branch network and through digital banking solutions for commercial, small business and consumer customers. In February 2025, Kroll Bond Rating Agency affirmed CSB's investment-grade rating, reinforcing the bank's position as a reliable business lender. To learn more about how CSB can meet your needs, visit us at cambridgesavings.com, or better yet, come meet us to help you make the most out of your banking relationship. Member FDIC. Equal Housing Lender. NMLS # 543370

Cambridge Savings Bank is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.

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